In October 2016, fashion retailer bebe will celebrate 10 years in the United Arab Emirates, with a total of 10 stand-alone stores in the market.
bebe is the go-to destination for chic, contemporary fashion. The brand evokes a mindset - an attitude, not an age. Designed for the confident, sexy, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle. bebe currently has 10 stores in the United Arab Emirates, along with 5 in Saudi Arabia, 2 in Qatar, and 1 in Bahrain.
bebe launched their first boutique in the United Arab Emirates in Burjuman Center in October 2006, followed by a store opening in Deira City Center in December 2006. In July and August 2007, bebe opened in Dubai Festival City, and in Abu Dhabi Marina Mall. Bebe opened its doors to its grand store at The Dubai Mall in November 2008, and soon after in April and June 2010, opened boutiques in Dubai Marina Mall and Mall of the Emirates. The Mirdif City Center store opened in March 2011, followed by World Trade center in October 2013. More recently, bebe opened new boutiques in Yas Mall in November 2014, Al Ghurarir Center in December 2014, as well as an outlet store in Meraas Outlet Village in September 2016.
The United Arab Emirates has been bebe's top performing international market for the past five years, and the brand’s The Dubai Mall boutique has been and continues to be bebe’s top-selling store worldwide since 2012, whilst the Mall of the Emirates store ranks in 5th place.
“bebe sits in a very unique space in this market because of our selection of offerings. We would like to see women wear bebe from day to night; therefore our designed collections are geared towards women who have a multi-faceted lifestyle. We target women, who are confident, fashion forward, smart, sophisticated and independent - and the women in Middle East are able to relate to that. That’s our secret to success in this region.” - says Shabnam Hashir, Regional Brand Manager of bebe Arabia.
bebe’s brand DNA embodies confidence, femininity, and sophistication, which matches the mindset of most bebe women globally. The brand’s Middle East customer wants to stand out from the crowd, which bebe provides through its wide range of fashion and accessories, as well the collections designed exclusively for the region with a special selection of evening gowns each season.
Expansion continues in the Middle East, with the launch of the brand’s e-commerce site www.bebearabia.com, recently launched in August 2016. Online shoppers will now be able to shop with ease and confidence by clicking on the newly designed website, to discover all the new collections and iconic styles from the brand. With a variety of innovative features and special options, the site is destined to become a vibrant online destination for all the latest fashion. The e-commerce site will also allow bebe to communicate and engage with customers in unique interactive ways, prioritizing data-driven metrics, propelling the consumer experience, and modernizing the brand’s capabilities.