Supermodel Gigi Hadid is taking the ‘TommyXGigi’ collection around the world on her ‘#TogetherTour,’ getting inspired by each city’s unique twist on the collection’s signature style.
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces that supermodel Gigi Hadid will travel to Dubai on October 10, 2016, as part of her global #TogetherTour to present the TommyXGigi collection.
Gigi will see some of Dubai’s most iconic landmarks as she takes a yacht tour through the city’s harbor together with six local influencers, who will share their favorite local fashion inspirations and style the TommyXGigi collection with their own Dubai twist.
At 4:00 p.m., consumers are invited to the “Fashion Catwalk” in The Dubai Mall, where Gigi will visit to meet fans. From the crowd, 30 fans will be selected to receive exclusive VIP access and meet Gigi personally upon her arrival.
The TommyXGigi collection features women’s sportswear, footwear and accessories, including watches, sunglasses and THE GIRL fragrance. The designs celebrate Gigi’s unique take on modern style, fused with Hilfiger’s signature “classic American cool” heritage. The look is effortless, youthful and cool – it’s Gigi’s new take on nautical with a playful, romantic edge.
The TommyXGigi collection is currently available at select Tommy Hilfiger stores. The collection’s global premiere on the runway took place on September 9th at New York Fashion Week. Tommy Hilfiger hosted its first ever consumer-facing fashion show, “#TOMMYNOW,” which was opened to the public. This innovative approach embraced Hilfiger’s wider commitment to the democratization of fashion, with all designs, including the TommyXGigi collection, available to purchase globally the moment they hit the runway.
Gigi’s multi-city #TogetherTour kicked-off on September 2nd in Berlin, Germany, where she attended the Bread & Butter by Zalando trend show and premiered the TommyXGigi collection for the first time. She has also visited Milan and will continue the #TogetherTour in Tokyo on September 12th and Shanghai on October 14th.
Supermodel Gigi Hadid will be joined by additional VIPs and influencers, who will be announced on the event day.
Friends and followers of the brand are invited to join the conversation on social media using #TommyXGigi, #TogetherTour and @TheDubaiMall.
October 10, 2016
The Dubai Mall – Fashion Catwalk
Financial Centre Road