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Featured in Automobile, Cars and Racing
Nissan Introduces New 9-Speed Automatic Transmission in the Region for Elevated Driving Experience

The all-new 2022 Pathfinder available now at Abdulmohsen Abdulaziz Albabtain Co with the new transmission improves the SUV’s acceleration by 30% for a more engaging drive  Kuwait, (28 June 2022) – Strengthening its model line-up and continuing to build on its SUV dominance across the region, Nissan has introduced a new 9-speed automatic transmission to the Middle East, offering customers a host of benefits and improved driving experiences. Making its debut in the recently launched all-new 2022 Nissan Pathfinder, the new high efficiency, quick-response automatic transmission delivers on customers’ needs in the region for greater fuel efficiency without compromising on power.  The new 9-speed automatic transmission offers a 30% improvement in the Pathfinder’s acceleration, building on the benefits ......read more

Enjoy New Experiences on the Road with Nissan Patrol NISMO

Luxury package offered by Nissan Al-Babtain Kuwait – 15 June 2021: As part of the summer celebrations, Abdulmohsen Abdulaziz Al Babtain Company (AABC), the authorized dealer of Nissan vehicles, is offering its fans the ultimate deal on its latest high-performance, luxury SUV in Kuwait – 2022 Patrol NISMO. Catering to Kuwait’s appeal for performance and prestige on the road, the new 2022 Nissan Patrol NISMO is a race-inspired version of the legendary Patrol combining a bold exterior design and a technologically advanced interior to offer customers the refinement of a luxury SUV with the thrill of a sports car.  Nissan Al Babtain is offering its 2022 Patrol NISMO owners a grand luxury package that comprises of a 2-year comprehensive insurance,5-year service or 100,000 KM, 5- year warranty, and 5-year roadside ......read more

Enjoy New Experiences on the Road with Nissan Patrol NISMO

Luxury package offered by Nissan Al-Babtain Kuwait – 14, June 2021: As part of the summer celebrations, Abdulmohsen Abdulaziz Al Babtain Company (AABC), the authorized dealer of Nissan vehicles, is offering its fans the ultimate deal on its latest high-performance, luxury SUV in Kuwait – 2022 Patrol NISMO. Catering to Kuwait’s appeal for performance and prestige on the road, the new 2022 Nissan Patrol NISMO is a race-inspired version of the legendary Patrol combining a bold exterior design and a technologically advanced interior to offer customers the refinement of a luxury SUV with the thrill of a sports car.  Nissan Al Babtain is offering its 2022 Patrol NISMO owners a grand luxury package that comprises of a 2-year comprehensive insurance,5-year service or 100,000 KM, 5- year warranty, and 5-year ......read more

Nissan AL Babtain Elevates Customer Experience in Kuwait with the Launch of Nissan Service

Suite of aftersales services offers a seamless experience for customers, while providing more value, convenience and trust Kuwait (9 May 2022) – Nissan AL Babtain has marked a new milestone as part of its strategy to transform the aftersales journey for its customers in the region, with the launch of ‘Nissan Service’ across its dealership partner network in the Middle East. Deepening Nissan’s commitment to customer satisfaction, this suite of aftersales products and services aims to offer greater value and convenience and solidify Nissan’s reputation as a trusted brand among customers in Kuwait.  Designed around evolving customer needs and expectations in Kuwit, Nissan Service offers an innovative, seamless aftersales customer experience across online and offline channels. It features a ......read more

Testing the All-New Taurus: Ford's Best-Selling Nameplate in the Middle East for Past Five Years Proves It Can Take the Heat

• As with all Ford launches in the region, the all-new Taurus underwent exhaustive testing the by in-market product development team conducted at the height of the Middle East summer • Taurus, coming to the region soon, will arrive with an all-new modern design, be equipped with Ford’s established exemplary EcoBoost engine, and boast competitive driver assist and convenience features   Dubai, UAE - April 22, 2022 – The all-new Ford Taurus has endured tortuous testing conditions in the Middle East ahead of its imminent arrival, though remains safely under wraps for now. Despite soaring mercury outside, Ford Taurus’ cabin will remain a comfortable place to be, thanks to the rigorous scrutiny the vehicle is put under before arriving to market.   “It’s crucial to the comfort of ......read more

Ford Middle East Recognizes Distributor Partners for Outstanding Performance in Improving the Customer Experience in Sales and Service Operations Through its Henry Ford Excellence

Dubai, UAE, April 4, 2022 – Ford Middle East recently announced the winners of its annual Henry Ford Excellence and President’s Awards – a programme designed to recognize its distributor partners for delivering outstanding customer experience and operations in 2021. The awards ceremony and handover of the trophies occurred during the Ford Middle East Distributors' Council at the Dubai Expo 2020.   “At Ford, these are the most prestigious awards we, as a company, give to our distributor partners annually,” said Ravi Ravichandran, Executive Director, Middle East. “They are our way of recognizing the most outstanding initiatives and performances of the prior year and thanking our key partners across the Middle East for their continued efforts to ensure our customers are treated like family, ......read more

Renault Al Babtain Brings Joy to Young People through Support to KACCH and BACCH

Kuwait- 31 March 2022:  As a part of its corporate social responsibility, Abdulmohsen Abdulaziz Al Babtain Co., the authorized agent of Renault in the State of Kuwait recently collaborated with Kuwait Association for the Care of Children in Hospital (KACCH) and Bayt Abdullah Children’s Hospice Care (BACCH) to brighten the lives of many children in Kuwait.  Demonstrating its commitment to the wellbeing and betterment of the local community and to create a positive impact on children suffering from serious illnesses, Renault Al Babtain visited the center to donate special gift packages for children aged between three to nine years of age. The giveaways included exciting items such as creative puzzles, coloring books and card games were distributed to the pediatric wards of several healthcare centers in the country ......read more

Nissan Presents Seven Milestones that Mark the Patrol's Seven-Decade Legacy

70 years of setting benchmarks, Nissan’s legendary SUV celebrates a heritage of power and prestige   Kuwait - 21 February 2022: Marking the 70th anniversary of the iconic Patrol and honoring the model’s rich legacy and deeply rooted heritage in the region, Nissan takes a trip down memory lane to highlight some of the Patrol’s most impressive milestones over the past seven decades. Through its illustrious history, the Patrol has collected an enviable number of trophies and earned its reputation by proving itself in the scorching heat of the deserts, rugged mountain slopes, and modern city streets as the “Hero Of All Terrain”.    Proving its dedication to the people of the Middle East and as part of the Year of Patrol celebrations, Nissan recently launched a region-exclusive 2022 ......read more

Nissan Al Babtain Awards ‘NBK Run' Participant a Brand-New Nissan X-Terra

Mariam Al Enzi wins latest model, an ideal partner for those seeking exciting outdoor adventures   Kuwait – 15 December 2021: Abdulmohsen Abdulaziz Al-Babtain Co (AABC), the sole authorized dealer of Nissan in the State of Kuwait recently sponsored the popular annual sports festival “NBK RUN” which took place on 4 December 2021 from two different starting points: the Green Island 11 Km race and Souq Sharq 5 Km race.  Participating as a strategic partner and driven with the aim to foster a healthier lifestyle and community spirit, Nissan Al Babtain gifted the lucky winner, Mariam Al Enzi the grand prize – Nissan X-Terra 2021. Registered participants were granted the chance to enter a draw to win the popular model that comes with on-and off-road capabilities, comfort and the latest technology, ......read more

Renault Al Babtain Launches the New Renault Koleos Bold Edition 2022

Kuwait – December 05, 2021:  Abdulmohsen Abdulaziz Al Babtain Co., the authorized agent of Renault in the State of Kuwait recently launched the New Renault Koleos Bold Edition 2022. Accompanied by a special offer and an exceptional leasing package, the charismatic New Renault Koleos Bold Edition that is equipped with intuitive technology and premium comfort, comes with an assertive design pushes the boundaries of what is expected and expresses itself with bold style that manifests an alliance of power and refinement. Accommodated by an exclusive leasing offer, customers can now own their brand-new Renault Koleos Bold Edition 2022 with zero down payment alongside comprehensive insurance, free service, replacement vehicle, roadside assistance, while the retail offer includes a three-year service package, one-year ......read more

Lina's & Dina's Nutrition Consultants “I Can” Challenge Launched in Cooperation with Nissan Al Babtain

Kuwait – 03, November 2021: Lina’s & Dina’s Nutrition Consultants are proud to partner with Nissan Al Babtain for the one-of-a-kind “I Can” weight loss competition. Held for the first time ever in Kuwait and the GCC region, subscribers are given a chance to win a brand-new Nissan X- Terra, and other valuable prizes. The campaign that commenced on 15th of August will run until 15th of November 2021, and encourages people to lose excessive weight, specifically the weight gained during the time of the pandemic.  The winner will be the participant that loses the most amount of weight, measured at the end of the campaign. 

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Celebrate the All-Round Back-to-School Solutions From Nissan Al Babtain

Raising the Bar in Automotive Solutions & Services  Kuwait – 24, October 2021:  In celebration of the Back-to-School season, Abdulmohsen Abdulaziz Al-Babtain Co (AABC), the sole authorized dealer of Nissan in the State of Kuwait is pleased to announce its latest offers on its models. This year’s Back-to-School campaign unveils a series of special packages on different vehicles to own or lease so customers can explore and enjoy every dynamic aspect of the brand.  Expanding its value offering to fit everyone’s lifestyle, Nissan Al Babtain offers up to 5 years peace of mind package where in customers receive a 5-year warranty, 5-year roadside assistance and 5- year service provisions on the Nissan Altima, Nissan X-Terra, Nissan X-Trail and Nissan Patrol V8 or 0% interest and 0 down-payment ......read more

Nissan Albabtain Introduces First Manufacturer-Backed Certified Pre-Owned Program in Kuwait

• Nissan Intelligent Choice (NIC) caters to the growing demand for Certified Pre-Owned (CPO) vehicles in Kuwait • All Nissan CPO vehicles backed with up to two-year/60,000km manufacturer warranty   Kuwait  - 05, September 2021:  Providing buyers with safety, value for money and peace of mind, Nissan Albabtain is bolstering its Nissan Intelligent Choice fleet of Certified Pre-Owned (CPO) vehicles with the launch of first-of-its-kind manufacturer-backed warranty in the Middle East. Catering to a growing need for high-quality and cost-effective mobility, Nissan Intelligent Choice is an innovative program by Nissan that allows an increased number of buyers to partake in the joys of owning a certified pre-owned vehicle from the brand’s extensive line-up and benefiting from the exciting ......read more

Nissan Al Babtain Summer Offers Five Years of Trust & Peace of Mind

Kuwait – 2, August 2021: As part of the summer celebrations, Abdulmohsen Abdulaziz Al Babtain Company (AABC), the authorized dealer of Nissan vehicles, is offering its fans the ultimate deal this summer wherein they can purchase their popular Nissan models at great prices and packages on top of the highest trade-in value for their used vehicle, saving customers’ time and effort of selling their old cars. Whereas Nissan customers can benefit from the 5 years peace of mind offer provided by Nissan Al-Babtain, which includes five years warranty with five years of free maintenance or 100,000 km, and five years of roadside assistance service in addition to free traffic registration and free 3rd party insurance, which guaranteed peace of mind to all Nissan’s new owners. Nissan Al-Babtain customers can also enjoy ......read more

British-Born MG Motor Gains in Popularity during the first half of 2021 in the Middle East

• Year-to-date sales in the Middle East exceed around 20,000 units until end of June 2021, growth of 97% compared to the same period last year • MG Motor enjoyed an outstanding performance during the month of Ramadan with growth of 274% vs last year and a strong market share of 4.1% • Saudi Arabia ranks first in sales volume followed by record-breaking market share from Oman   (27 July 2021, Middle East) New car buyers across the GCC continue to snap up MG cars in record numbers, with the British-born brand recording best-ever six month sales of over 20,000 vehicles in the GCC and the Middle East. Despite the challenges faced in 2020, consumers showed their appreciation of the MG line-up throughout the year, as the brand broke into the top 10 of car manufacturers for the first time ever.   The ......read more

Infiniti Al Babtain Treats Its Customers to Exclusive Ramadan Offers on the Infiniti Q50 and QX50

Kuwait - 19 April 2021:  Abdulmohsen Abdulaziz Al Babtain Co. (AABC), the sole authorized dealer of Infiniti vehicles in the State of Kuwait, invites its customers to enjoy the Ramadan package deal on the Infiniti Q50 and QX50.   Customers are offered free full insurance, free service for 100,000 KM including on brakes and discs, free window tinting and body protection, VIP door to door service, roadside assistance and a 5-year warranty open mileage.   The Q50 is driver centric, powerfully elegant coupled with a striking performance and is available with 3.0-liter 208HP turbo-charged engine at 5,500 rpm with 350 Nm peak torque from 1,250 rpm. The INFINITI Q50’s fuel efficient engine is designed to offer enhanced performance while maintaining high levels of efficiency. The steering wheel is sleeker and ......read more

The New MG Flagship Showroom in Kuwait and the Largest in GCC

Kuwait-  April 13, 2021:  The official distributor of MG Motor in Kuwait, Adel Alghanim has opened a new MG showroom and service facility. This will be MG’s flagship, and the biggest of its kind in the GCC as the brand expands its operations across the region. The investment in this new flagship facility is worth more than $20 million.  The new, 4,000 sqm state-of-the-art 3S facility includes a showroom, service centre and spare parts centre, and is located in Al-Rai, Mohammad Bin Al Qasim St, offering customers a unique experience. The new showroom has the capacity to display 18 vehicles. The customer experience has been tailored to ensure that each visitor receives a uniquely personal experience. Adel Alghanim’s expert sales team has joined the brand from a range of premium brands ensuring they are highly ......read more

Ramadan Days Special Deals

FREE FUEL FOR 1 YEAR! Kuwait – 13 April 2021: Abdulmohsen Abdulaziz Al-Babtain Co (AABC), the sole authorized dealer of Nissan in the State of Kuwait, is pleased to announce that its Ramadan campaign comes with new exciting deals on the Nissan Kicks, Altima, and X-Trail models. The exclusive offer is valid during the first 10 days of Ramadan. Nissan Al-Babtain offers free fuel for a full year to its valued customers. This exceptional offer is intended for Nissan customers who have booked their vehicles in the first ten days of Ramadan 2021. This offer allows Nissan customers to enjoy free fuel for a whole year in addition to the special packages available on the selected models, which include - up to 250 Kuwaiti dinars shopping voucher in addition to cash prizes and free maintenance packages that make your experience in ......read more

Renault Al Babtain Handover the New Official French Embassy Car, Renault Koleos

Kuwait- April 10, 2021:  Abdulmohsen Abdulaziz Al Babtain Co., the authorized agent of Renault in the State of Kuwait recently welcomed Her Excellency, Mrs. Anne-Claire Legendre, French Ambassador to Kuwait and Deputy Head of Administration Mr. Stephane Altier to its showroom situated in Al Rai. Chief Transformation Officer, Ms. Jihane Bou Hamdan as well as Renault Brand Manager, Mr. Belal Al Kharroubi from the Al Babtain Group presented the new models and their features during an informative and engaging tour at the showroom. The visit was inspired by the Renault Al Babtain team that helped the French delegation select the top-specification flagship model, Renault Koleos LE, as the new official French Embassy car, due to the new and unique on-board experience it has to offer, ranging from its high-end technological and safety ......read more

Award-Winning 2021 Infiniti QX50 Combines Signature Design Elements

Distinguishes itself through performance value, stylish design and revolutionary VC-Turbo engine     Kuwait - 23, March 2021:  Abdulmohsen Abdulaziz Al Babtain Co. (AABC), the sole authorized dealer of Infiniti vehicles in the State of Kuwait, invites its fans to explore the 2021 Infiniti QX50, luxury crossover at its designated showroom located in Al Rai, available for a starting price of only KD 12,950.    The INFINITI QX50 was recently bestowed the 2021 Consumer Guide® Automotive Best Buy Award in the Premium Compact Crossover segment, marking the third year in a row the QX50 has been recognized with the award and was received after more than 150 new vehicles were test-driven. The Consumer Guide® Automotive Best Buy Award is based on objective ratings and by distinguishing itself ......read more

Award-Winning 2021 Infiniti QX50 Combines Signature Design Elements

Distinguishes itself through performance value, stylish design and revolutionary VC-Turbo engine     Kuwait, 16 March 2021:  Abdulmohsen Abdulaziz Al Babtain Co. (AABC), the sole authorized dealer of Infiniti vehicles in the State of Kuwait, invites its fans to explore the 2021 Infiniti QX50, luxury crossover at its designated showroom located in Al Rai, available for a starting price of only KD 12,950.    The INFINITI QX50 was recently bestowed the 2021 Consumer Guide® Automotive Best Buy Award in the Premium Compact Crossover segment, marking the third year in a row the QX50 has been recognized with the award and was received after more than 150 new vehicles were test-driven. The Consumer Guide® Automotive Best Buy Award is based on objective ratings and by distinguishing itself ......read more

Nissan Al Babtain Sales Executive Awarded ‘Most Engaging Video' by Ventavid

Kuwait 8, March 2021:  Abdulmohsen Abdulaziz Al-Babtain Co., the sole authorized dealer of Nissan in the State of Kuwait was recently recognized for delivering excellent customer experience through its virtual tools, by VentaVid - a global platform for interactive video messaging.  As a result of the pandemic, Al Babtain swiftly transitioned to a virtual culture and maintained seamless operational and sales efficiency and customer satisfaction throughout the challenging period. Demonstrating excellence in customer-centric skills and optimum performance, Mrs. Enjy Fares, Sales Executive at Nissan Al Babtain was the proud recipient of the ‘Most Engaging Video’ Award this year. VentaVid evaluates all of the companies using the platform, by measuring customer satisfaction and its own review of the provided ......read more

Envision the Infiniti QX80 Luxury SUV on Kuwait Roads

Exceptional capability, inspired design and a luxurious expanse  KUWAIT - February 18, 2021:    Abdulmohsen Abdulaziz Al Babtain Co. (AABC), the sole authorized dealer of Infiniti vehicles in the State of Kuwait, invites it fans to discover the 2021 Infiniti QX80 full-size luxury SUV, featuring new equipment, technology and stylish features befitting its luxury status, in addition to a new ‘Black Edition’ grade. Combined with a 7” TFT display, key additions to the flagship model include the new generation Infiniti InTouch infotainment, Premium In-Vehicle-Infotainment (P-IVI) System featuring twin HD display screens 8” & 7”, 3D maps, Apple Car Play and Android Auto capabilities and a wireless charger located below the AC controls. Built alongside speaker grill design update, a ......read more

Nissan Al Babtain Announce Hala February Offers

Transforming customer experiences through enriched services        Kuwait 15, February 2021:  Abdulmohsen Abdulaziz Al-Babtain Co., the sole authorized dealer of Nissan in the State of Kuwait is delighted to announce its latest aftersales offer, tailored to benefit its customers’ demands. Applicable on all models, customers can avail of the deal by visiting any of the Nissan service centers before 10th of March. Ensuring the best-in-class service for its growing customer base in Kuwait, the complimentary package will entitle all to FREE vehicle check-up report, 15% discount on labor services, a 30% discount on genuine spare parts, body polish at KD 15, up to 70% discount on Nissan Patrol wheel rims in addition to nitrogen inflation for increased performance and free Ozone treatment to enjoy ......read more

Ring in the Festive Season with Renault Al Babtain's Exceptional Offer on the Renault Koleos 2021

Special celebratory price available for the first time! Kuwait – 3 February 2021:  On the occasion of the National and Liberation days, Abdulmohsen Abdulaziz Al Babtain Co., the authorized agent of Renault in the State of Kuwait encourages its customers to avail of the limited and first - time offer on the Renault Koleos 2021 this February.  Joining in the festivities this month, the Renault Koleos 2021 is available at a starting price of only KD 5,555 now and comes with one-year comprehensive insurance, 1-year free service/ 20,000 KM alongside free registration, 3rd party insurance, roadside assistance, and 10 Years Warranty/500,000KM.  The Renault Koleos exterior holds a taste for adventure all that is expected of a D-segment SUV. It’s robust and muscular features amplifies the athletic exterior ......read more

Infiniti Al Babtain Treats Its Customers this Season with a Special Offer on the Infiniti Q50

Kuwait - 19, January 2021:  Abdulmohsen Abdulaziz Al Babtain Co. (AABC), the sole authorized dealer of Infiniti vehicles in the State of Kuwait, invites its customers to explore and enjoy the seasonal offer on the Infiniti Q50. Available at a price of only KD 9,999 and in addition to a 1-year full insurance and free service for 30,000 KM, the Q50 is driver centric, powerfully elegant coupled with a striking performance and is available with 2.0-liter 208HP turbo-charged engine at 5,500 rpm with 350 Nm peak torque from 1,250 rpm. The INFINITI Q50’s fuel efficient engine is designed to offer enhanced performance while maintaining high levels of efficiency. The steering wheel is sleeker and more performance based than ever, ensuring flawless drivability that triggers the senses. The Q50 delivers a confidence-inspiring and ......read more

Bridgestone To Debut Virtual City of the Future, Showcase Mobility Solutions at CES 2021

Bridgestone will return to CES 2021, held virtually this year on Jan. 11-14, 2021. Bridgestone World interactive virtual city will allow users to explore the company’s advanced solutions and data-driven mobility services. Live and on-demand showcases will examine how the company is using smart tire technology, advanced data analytics and new business models to put tires at the center of a more sustainable mobility system. January 11, 2021 – Bridgestone Corporation (Bridgestone), a global company focused on delivering sustainable mobility and advanced solutions to customers around the world, announced it will return to CES 2021, held virtually this year on Jan. 11-14, 2021. As part of the digital exhibition, the company will unveil Bridgestone World, an interactive city showcasing how Bridgestone innovations will ......read more

Transform your Car this Season with Al Babtain's Special Offers on Body and Paint Services

Kuwait - 4, January 2021:   Committed to providing quality solutions and services, Al Babtain Group is pleased to announce its latest offers on procurement of car body parts and paint services. Applicable on all models, customers can avail of the grand offer at the Body Shop service center situated in Al Rai to give the cars a fresh new look.  Ringing in the New Year, the one-month deal ends on 26 January 2021 and comes with 30% discount on body parts, 15% discount on labour service, polish service for KD 15 only, free engine oil on the next service  and free Ozone treatment.  Al Babtain urges its customers to visit its service centre to enjoy the exciting new offer.   

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Seize Special Year-End Offers from Nissan Al Babtain

Kuwait – 28 December 2020: Abdulmohsen Abdulaziz Al-Babtain Co (AABC), the sole authorized dealer of Nissan in the State of Kuwait, is pleased to announce its end-of-year campaign that is applicable on the Nissan Sentra, KICKS, Altima and X-Trail models. The special seasonal deal presents the ultimate gift of best prices for a period of ten days, having commenced on 21 December, the exclusive offer ends on 31st December 2020.    Accompanied by a free 3rd party insurance in addition to free traffic registration, roadside assistance and 5 year unlimited warranty on all models, the Nissan KICKS now starts at only KD 4,444. The car has class-leading fuel efficiency thanks to its advanced 1.6-liter engine and lightweight platform. Power is rated at 88kW (118HP) and torque of 149Nm while at only KD 5,999, the Nissan ......read more

The 2021 Infiniti QX50 Luxury Crossover in a Distinctive Design

Enhanced standard model content, Wi-Fi hotspot and new Luxe appearance package Kuwait, 24 Dec 2020:  Abdulmohsen Abdulaziz Al Babtain Co. (AABC), the sole authorized dealer of Infiniti vehicles in the State of Kuwait, is delighted to announce the arrival of the 2021 Infiniti QX50, which was completely redesigned for the 2019 model year, adds for 2021 additional standard content on various grade levels and a wider availability of safety features, including ProPILOT Assist for consumers in Kuwait. A premium Mineral Black exterior color is newly available, along with standard automatic collision notification and emergency call and Wi-Fi hotspot across the QX50 range. New laminated side windows for front-seat passengers quiet the already-calm interior, and new rear seat-mounted side-impact supplemental air bags are added as ......read more

Nissan Al Babtain Welcomes the Arrival of the All-New Nissan X-Terra 2021 at Its Showrooms

Bold design, spacious interior and advanced technologies make the all-new SUV ready to go anywhere, beyond boundaries Kuwait,  14 - December 2020:  Solidifying its strong presence in the SUV market, Abdulmohsen Abdulaziz Al Babtain Company (AABC), the authorized dealer of Nissan vehicles in the State of Kuwait, unveiled the all-new Nissan X-Terra 2021 in Kuwait. Launched via a virtual event, the tough yet sophisticated vehicle promises to be an ideal partner for customers seeking exciting outdoor adventures. Built on 70 years of unmatched Nissan SUV expertise, the all-new Nissan X-Terra 2021 reflects the evolution of four-wheel adventure travel and a growing consumer desire for connection. It effortlessly combines impressive strength with bold new design and built-for-comfort roominess. Underlining this is ......read more

Nissan Al Babtain Welcomes the Arrival of the All-new Nissan X-terra 2021 at Its Showroom

Bold design, spacious interior and advanced technologies make the all-new SUV ready to go anywhere, beyond boundaries Kuwait,  14, December 2020:  Solidifying its strong presence in the SUV market, Abdulmohsen Abdulaziz Al Babtain Company (AABC), the authorized dealer of Nissan vehicles in the State of Kuwait, unveiled the all-new Nissan X-Terra 2021 in Kuwait. Launched via a virtual event, the tough yet sophisticated vehicle promises to be an ideal partner for customers seeking exciting outdoor adventures. Built on 70 years of unmatched Nissan SUV expertise, the all-new Nissan X-Terra 2021 reflects the evolution of four-wheel adventure travel and a growing consumer desire for connection. It effortlessly combines impressive strength with bold new design and built-for-comfort roominess. Underlining this is breakthrough ......read more

The New Infiniti QX80 Luxury SUV Arrives in Kuwait

KUWAIT, 10 December 2020:  Abdulmohsen Abdulaziz Al Babtain Co. (AABC), the sole authorized dealer of Infiniti vehicles in the State of Kuwait, is delighted to announce the arrival of the 2021 Infiniti QX80 full-size luxury SUV, featuring added equipment, innovative new technologies and stylish features befitting its luxury status, in addition to a new ‘Black Edition’ grade. Combined with a 7” TFT display, key additions to the flagship model include the new generation Infiniti InTouch infotainment, Premium In-Vehicle-Infotainment (P-IVI) System featuring twin HD display screens 8” & 7”, 3D maps, Apple Car Play and Android Auto capabilities and a wireless charger located below the AC controls. Built alongside speaker grill design update, a further notable addition to the model is the BOSE ......read more

Nissan Al Babtain Brings a New Aftersales Deal this Season

Special Discounts on Oil and Filter Change to enjoy a smooth ride this winter   Kuwait – 8 December 2020:  Abdulmohsen Abdulaziz Al-Babtain Co (AABC), the sole authorized dealer of Nissan in the State of Kuwait, is pleased to announce its latest campaign that is applicable until 26 December 2020.  Keeping in mind evolving needs and demands, customers can enjoy special prices on oil and filter change  and  a health check -up on all Nissan models sold prior to 2015. The special discounted offer includes Oil & Filter change for Sedan’s starting from KD 7 and for SUV’s starting from KD 9. For greater maintenance Nissan Al Babtain recommends ensuring a regular oil change to keep the car from damage and usage of high-quality grade of oil and materials to guarantee better engine ......read more

Infiniti Al Babtain Invites Customers to Experience the QX60 PREMIUM CROSSOVER

EMPOWER YOUR DRIVE WITH INFINITI QX60   KUWAIT, 24 November 2020:  Abdulmohsen Abdulaziz Al Babtain Co. (AABC), the sole authorized dealer of Infiniti vehicles in the State of Kuwait, invites its customers to experience a new adventure through the popular features of the Infiniti QX60 Available at a starting price of only KD 12,999, the award-winning QX60 offers a combination of family-oriented features as well as a welcoming, carefully crafted design inside and out. Standard on all QX60 models is a breakthrough technology designed especially for active families – Rear Door Alert. The new Rear Door Alert system, first introduced on the 2018 QX60, can help remind customers of things that may be forgotten in the rear seat. Other available driver assists technologies include: Around View Monitor with Moving ......read more

More Choices & Offers on Nissan Kicks and Nissan X-Trail

Starting from KD 4,777 KD and KD 6,250 KD respectively Kuwait – 21 November 2020:  Abdulmohsen Abdulaziz Al-Babtain Co (AABC), the sole authorized dealer of Nissan in the State of Kuwait, is pleased to announce its latest campaign that is applicable on the Nissan X-Trail and Nissan Kicks. Both models accompany free service, comprehensive insurance, a five-year manufacture warranty, free traffic registration and 3rd party insurance, window tinting and roadside assistance. Starting from only KD 6,250, the Nissan X-Trail a popular family vehicle equipped with 169 horsepower, gives young families and adventure-seekers more premium style options such as the choice between the five or seven-seat version as well as five new vibrant exterior vehicle shades, unrivalled space and comfort. Starting from KD 4,777, the 2020 ......read more

Commemorating 30 Years of Infiniti

Celebrating three decades of innovation, daring design, human centricity and world-first technologies  KUWAIT, 17 November 2020: Over 30 years ago, INFINITI set out to create a new kind of luxury automotive brand - one that would pursue the ideal measure of power, performance and artistry. INFINITI logo debuted on the Q45 and represented the possibility of endless road stretching outwards. To this day, INFINITI is dedicated to the same pursuit of a human-centric luxury. This history of world’s first innovations and convention-defying ideas have paved the way for our present and fuels our vision for an electrified future.  After years of top-secret preparation, INFINITI was announced to the world in 1989 and instantly revolutionized the automotive industry. While a lot has changed in three decades, ......read more

Renault Al Babtain Brings an Exclusive Offer on Renault Megane and Renault Duster

Discover the unstoppable SUV and an enriched driving experience through the new deal  Starting at only KD 3,699 17, November 2020 Kuwait City: Abdulmohsen Abdulaziz Al Babtain Co., the authorized agent of Renault in the State of Kuwait encourages its customers to explore the grand offer on the 2020 Renault Megane and Renault Duster. Bringing new energy to the city, both the Renault Megane and Renault Duster now come with a starting price of only KD 3,699 and are accompanied by a ten-year warranty, roadside assistance and free registration including third party insurance.  Owing to its dynamic styling and advanced features, the Renault Megane 2020 comes with two options 1.6-litre engine, 115hp and 2.0L (140) horsepower designed to enhance driving enjoyment and reduce fuel consumption. Enriched with driving ......read more

Nissan Al Babtain Announces a Grand Leasing Offer on the Nissan Sunny 2020 for the First Time'

- Embraces Nissan Intelligent Mobility technology not usually found in segment - Features modern, expressive design, fresh interiors and confidence-inspiring performance     Kuwait – 11 November 2020: Abdulmohsen Abdulaziz Al Babtain Company (AABC), the authorized dealer of Nissan vehicles in the State of Kuwait is proud to announce that customers can experience the Nissan Sunny 2020 through a brand-new leasing offer starting at only KD 84. Available in its showrooms located in Al Rai and Ahmadi, the fully upgraded model comes with an expressive exterior featuring Nissan’s V-motion grille and combines a spacious interior design with harmonious materials and colors to give a fresh and renewed feel to the car.   The all-new Sunny 2020 is the latest addition to the growing line-up of ......read more

Tailored to Your Senses, Explore the Infiniti QX50 by Infiniti Al Babtain!

Kuwait, 14 October 2020:   Abdulmohsen Abdulaziz Al Babtain Co. (AABC), the sole authorized dealer of Infiniti vehicles in the State of Kuwait, invites its customers to indulge in the popular features of the Infiniti QX50.  Available for a starting price of KD 12,950, the INFINITI QX50 is the world’s first variable compression ratio engine in a production vehicle which was created to fully meet the needs of today’s premium car buyers and to deliver on their desire to own the latest masterpiece of technology. The VC-Turbo engine delivers the strong and convincing performance of a V6 and the fuel economy of a 4-cylinder engine – transforming on demand and based on the input of the drivers. Instantly adapting to their needs, the VC-Turbo lets them harness the exhilarating performance of 268 hp and 380 nm ......read more

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Style Sets the All-New Ford Taurus Apart, With Seamless Smartphone Connectivity and Best-in-Class ...…

• At the heart of Taurus’ interior connective experience is a large multi-function 13.2-inch centre touchscreen – complementing the big 8-inch digital instrument panel cluster – loaded with Ford’s SYNC4 infotainment system • Smart styling extends beyond infotainment to LED welcome lighting, impressive cabin and trunk spaciousness, and a sharp sporty ......read more

Ford Heritage Vault Unlocks 100 Years of History, Now Available Online…

• Ford is making more than 5,000 curated Ford and Lincoln photographs and product brochures from the first century of the company’s history available to the public online for the first time   • The collection – at https://fordheritagevault.com – spans Ford’s production history from the company’s founding in 1903 to its centennial in ......read more

Ford Motor Company Joins First Movers Coalition, Announces New Commitment to Purchase Green Steel ...…

• In becoming a member of the First Movers Coalition (FMC), Ford joins other global climate leaders in putting its purchasing power behind emerging clean technologies   • As one of the world’s largest purchasers of steel and aluminium, Ford commits to invest in the technology and scale to create commercially viable green steel and aluminium  • As Ford ......read more

All-New Ford Taurus Lands in the Kingdom of Saudi Arabia with a New Modern Design Emphasising ...…

• Taurus arrives with an all-new progressive design, equipped with Ford’s established energetic EcoBoost engine, and boasts numerous competitive driver assist and convenience features • At the heart of Taurus’ interior connective experience is a large multi-function best-in-class 13.2-inch centre touchscreen – complementing an 8-inch digital instrument panel cluster ......read more

Introducing Theeba Motorsport - Reema Juffali Creates Team to improve Saudi Arabian access to ...…

Riyadh/Dubai, 18th May 2022: With a mission that extends beyond the track, Theeba Motorsport is proud to announce its formation and entry onto motor racing’s GT3 world stage in 2022. Founded by Saudi Arabia’s first female racing driver, Reema Juffali, the team will improve Saudi access, participation and representation in the motorsport industry. A Drive for Change Since ......read more

Mohamed Yousuf Naghi Motors concludes Ramadan Celebrations with exclusive BMW offers in Saudi Arabia…

Jeddah, Saudi Arabia:  Mohamed Yousuf Naghi Motors (MYNM), the official importer of BMW Group in Saudi Arabia, has revealed its exciting Ramadan offerings to conclude the festive celebrations, with exclusive offers across select BMW models including the iconic BMW X5 and BMW X7.     Valid until 30th of April, Mohamed Yousuf Naghi Motors is offering a unique option for new ......read more

Ford Mustang Continues as World's Best-Selling Sports Coupe, Capturing Title Seventh Year in a Row…

Al Riyadh, Saudi Arabia -  21,  April 2022:  For the seventh year in a row, Ford Mustang® – which celebrated its 58th birthday this Sunday – is the world’s best-selling sports coupe, according to Ford analysis of registration data from S&P Global Mobility*.  Mustang retains its sales crown for 2021 led by the pinnacle of 5.0-liter ......read more

W7Worldwide's 7 Communications Strategies for the Automotive Sector to Navigate the Post Covid-19 ...…

New Report: The world turns its back to petrol-fueled vehicles as it enters a new energy era Riyadh:   Analysis across industries suggests the global auto industry is emerging as a relatively strong performer in the recovery from the pandemic. The automotive sector’s level overall activity in Q2 of 2021 was running well above pre-Covid levels (measured at Q4 2019) and ahead ......read more

Ford Releases Inaugural Human Rights Report, Increases Climate Risk Disclosure in 2022 Integrated ...…

• Ford’s second annual Integrated Sustainability and Financial Report marks the company’s 23rd year of sustainability reporting  • Supplementing the report is a standalone human rights report – a first for Ford and the U.S. auto industry – plus a combined task force on climate-related financial disclosures and climate risk scenario ......read more

Into the Metaverse: Alfa Romeo F1 Team ORLEN joins Everdome…

Riyadh, KSA, 25 March 2022:  Alfa Romeo F1 Team ORLEN will make a huge step towards its presence in the metaverse as it unveils a partnership with Everdome, the world’s first hyper-realistic metaverse, to provide a digital home for the future of their community and fan engagement. Through this partnership, Everdome will be providing Alfa Romeo F1 Team ORLEN with the most ......read more

Ford GT Alan Mann Heritage Edition Celebrates Experimental GT Race Car Prototypes from 1966 at ...…

• 2022 Ford GT Alan Mann Heritage Edition pays tribute to Alan Mann Racing’s lightweight 1966 Ford GT experimental race cars • Limited-edition livery features Alan Mann Racing’s signature red and gold exterior with contemporary touches of exposed carbon fiber and Frozen White accents  • Ford GT Alan Mann Heritage Edition was on display at the 2022 Chicago ......read more

Next-Generation Ford Everest Is Bold Outside, a Sanctuary on the Inside and Engineered For Adventure…

• Built tough and capable on the outside, next-gen Everest’s sanctuary-like interior provides occupants with a comfortable, safe, high-tech and inviting cabin designed for daily duties and long road-trips • Depending on market, Everest offers a choice of durable powertrains that includes a new 3.0-litre turbodiesel V6, its proven 2.0-litre turbodiesel engines and, from 2023, ......read more

Next-Generation Ford Ranger Raptor Pushed to the Limits: Reveal Date Announced…

Al Riyadh, Saudi Arabia, February 11, 2022 – Ford Motor Company will reveal the ultimate performance derivative of the Ranger on February 22, at 11:00am Dubai time/ 10:00am KSA time, via Ford’s Middle East Facebook and YouTube channels. Developed by Ford Performance for off-road enthusiasts, the next-gen Ranger Raptor has been engineered with smarter technology controlling tougher, ......read more

Formula 1 STC Saudi Arabian Grand Prix 2022: 2 Months to go until F1 returns to the World's Fastest ...…

“There’s no doubt about it, the drivers loved the track. From the moment they left the pits on Friday afternoon it was clear they relished the challenge of this venue” Martin Whitaker, Chief Executive Officer, Saudi Motorsport Company   •   First Grand Prix in Saudi Arabia was one of the most-watched races in recent memory •   The ......read more

Ford Taurus, F-150 and Expedition Drive Sales Growth for Ford Across the Middle East…

• Ford Taurus registered impressive figures in KSA, where it registered 173% year-on-year growth • Ford F-150, which celebrated 45 consecutive years as the top-selling truck in the US, continued its steady growth in the region • Middle East has witnessed an overall year-on-year growth of 127%   Al Riyadh, Saudi Arabia, January 27, 2022 – Ford recorded another ......read more

Lincoln: Safety in Everything Comes as Standard Across the Range…

• Four-model SUV line-up sets the standard with driver assist technology • Intuitive and non-distracting, Lincoln’s Co-Pilot 360 gains international five-star ratings     Al Riyadh, Saudi Arabia, December 15, 2021:   The Lincoln Motor Company continues to set the standard in luxury motoring with industry-leading levels of safety equipment as ......read more

Formula 1 STC Saudi Arabian Grand Prix 2021 Launches Saudi Young Stars eKarting Competition for ...…

Competition to culminate in the Jeddah Corniche Circuit Fanzone at the inaugural Formula 1 weekend in Jeddah   Jeddah, Saudi Arabia – November 20, 2021:  The Saudi Motorsport Company in association with the Saudi Automobile & Motorcycle Federation (SAMF)  - Promoters of the FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2021 – has today announced the launch of the ......read more

Red Bull Showrun Set to Amaze Jeddah on the Streets and in the Skies…

A packed schedule of breath-taking stunt performances and high-speed demonstrations on land and in the air will accompany the Red Bull Racing Showrun in Jeddah on November 12th   Red Bull’s famous RB8 car will be driven by former Austrian Formula 1® driver, Patrick Friesacher Dario Franchitti to drive the 1979 Williams FW07/1 Horacio Llorens and Rafael Goberna to perform ......read more

Your Lincoln, Your Way – Personalization At Its Very Best'…

• Lincoln has completely redefined the customer experience on every level • Ultimate flexibility and transparency set new industry standards   Al Riyadh, Saudi Arabia, 7 November 2021 – The Lincoln Motor Company continues its drive to overhaul the experience of purchasing a new vehicle, providing customers with transparent, trouble-free experience that are perfectly ......read more

Red Bull to Give Jeddah a Taste of Formula 1® Weeks Before the First Ever Saudi Arabian Grand Prix…

Thousands will witness spectacular live Red Bull Racing demonstration on the streets of Jeddah on November 12th  Jeddah, Saudi Arabia - November 07, 2021:  As Saudi Arabia prepares to host the pinnacle of motorsport for the first time when the FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2021 makes its long awaited debut in Jeddah on the weekend of December 3rd – 5th,  the ......read more

Saudi Arabia's Hafil Transportation Company Increases Efficiency with Infor Enterprise Asset ...…

Infor EAM Helps Provide Smooth Passage for Pilgrims to the Holy City      Jeddah, Saudi Arabia – 17 October, 2021 – Infor, the industry cloud company, today announced that Hafil Transportation Company, the region’s biggest transportation company, has deployed a suite of Infor solutions including Infor EAM, to help enhance efficiency across its operations in ......read more

50 Days to Go Interview: "Formula 1 provides a great platform to showcase the cultural and ...…

50 DAYS TO GO! “Formula 1 provides a great platform to showcase the cultural and community values of Saudi Arabia” Martin Whitaker, CEO FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2021   As the countdown to Saudi Arabia’s first ever F1® race continues, we spoke to Martin Whitaker for a more detailed discussion about the long-term impact and legacy the arrival of ......read more

How Lincoln Keeps Pace With Rapidly Changing Luxury Consumer Trends'…

· Lincoln gears up to celebrate its 100th anniversary with exciting developments · Progress is vital for brands to remain relevant in today’s constantly evolving market   Al Riyadh, Saudi Arabia, September 30, 2021:   The Lincoln Motor Company will be celebrating its 100th anniversary in 2022 and continues to set new standards in the ......read more

2021 Formula 1 Saudi Arabian Grand Prix: Construction of the World's Largest LEGO ® Brick Build of ...…

Official Attempt at assembling the world’s largest LEGO ® brick build of a Formula 1® car has begun today   Jeddah, Saudi Arabia - September 16, 2021:  The Saudi Automobile & Motorcycle Federation (SAMF) – Promoter of the 2021 FORMULA 1 SAUDI ARABIAN GRAND PRIX – has officially begun its Official Attempt at assembling the world’s largest LEGO ......read more

Stunning Lincoln Nautilus Sails into the Region, Immediately Setting a New Benchmark for Luxury ...…

>2021 Nautilus arrives to Saudi Arabia laden with the advanced driver-assist features of Lincoln Co-Pilot360™, including Pedestrian Detection and a rear-view camera >Providing more horsepower and torque than its closest competitors Lincoln Nautilus’ engine delivers smooth power through three advanced technologies – turbocharging, direct injection and twin-independent ......read more

2021 Formula 1 Saudi Arabian Grand Prix…

Promoter To Build World’s Largest LEGO ® Brick Build of a Formula 1® Car for Charity Newest F1 street track launches Official Attempt to assemble the world’s largest LEGO ® brick build of a Formula 1® car in Jeddah to celebrate the arrival of F1® and fundraise for Ehsan - Saudi Arabia’s focal national charity   Jeddah, Saudi Arabia - September ......read more

Ten Things You Probably Didn't Know About Lincoln…

Riyadh, Saudi Arabia - September 08, 2021:  Lincoln, is amongst the longest established US automotive brands, with a history as rich as it is extensive, helping to propel continuous new sales records across the Middle East and beyond. Yet for all the familiarity this aspirational brand deservedly enjoys, there is a wealth of fascinating, little-known Lincoln facts – information that ......read more

Saudi Automobile and Motorcycle Federation Expresses Support for ‘Dakar Future' Ahead of Return of ...…

The transformative energy transition plan is dedicated to fostering green innovation in the world of rally raids   JEDDAH, Kingdom of Saudi Arabia | 02 September 2021: The Saudi Automobile and Motorcycle Federation (SAMF) – a leading sports entity that supports and supervises motorsport activities in the Kingdom of Saudi Arabia – has expressed its utmost support for ......read more

2021 F-150 PowerBoost Hybrid's Fuel Efficiency, Raptor-Rivalling Torque and All-New Capabilities ...…

Riyadh, KSA - 02,  September 2021:  The 2021 F-150 was engineered for work and play, and nowhere is this more apparent than with the debut of the PowerBoost full hybrid equipped F-150 pickup. The first pickup in its segment to come with the option of a full hybrid powertrain, F-150 PowerBoost seamlessly marries Ford’s 3.5-litre V6 EcoBoost® engine to a ......read more

2021 Formula 1 Saudi Arabian Grand Prix: Overtake the Future…

The Race to a Better Tomorrow   Jeddah, Saudi Arabia - August 23, 2021:  The Saudi Automobile & Motorcycle Federation (SAMF) – Promoter of the 2021 FORMULA 1 SAUDI ARABIAN GRAND PRIX - has today revealed its new OVERTAKE THE FUTURE signature, blending the distinct features of Saudi Arabian culture and heritage with the global, all-encompassing power of Formula ......read more

2021 Formula 1 Saudi Arabian Grand Prix Marshal Training Programme Launches…

Jeddah, Saudi Arabia - August 19, 2021:  The Saudi Automobile & Motorcycle Federation (SAMF) is delighted to announce the commencement of the initial training phase for the 2021 FORMULA 1 SAUDI ARABIAN GRAND PRIX Marshal Training Programme. The 2021 FORMULA 1 SAUDI ARABIAN GRAND PRIX will take place on the newly built Jeddah Corniche Circuit – soon-to-be the fastest and longest ......read more

Lincoln Wins Top Premium Brand in 2021 AutoPacific Vehicle Satisfaction Awards for Second Year in a ...…

Al Riyadh, Saudi Arabia, August 18, 2021:  Lincoln once again takes home the top spot in this year’s AutoPacific Vehicle Satisfaction Survey – awarded the Top Premium Brand for the second year in a row. AutoPacific publishes a wide variety of syndicated studies in the automotive industry, objectively measuring owner satisfaction with 36 individual attributes ranging from ......read more

Ford Recruits Robot Test Drivers to Help Ensure Vehicles are Ready to Face the Toughest Conditions'…

Al Riyadh, Saudi Arabia, 16 August 2021:   Ford’s state-of-the-art Weather Factory has never been busier. Used to simulate a range of extreme conditions under one roof, it has enabled engineers to test vehicles in a way that is less impacted by travel limitations than real-world testing. But so realistic are the simulated conditions that even the most experienced ......read more

Lincoln's Move to All-SUV Line-Up: a Dazzlingly Bright Future, Built on Traditions of the Past…

• Sales success continues unabated during 2021, with remarkable results in key markets • Revitalised, SUV-only model range credited with spearheading growth across region   AlRiyadh, Saudi Arabia, August 11, 2021 – Lincoln continues its growth in the Middle East market, despite continued challenges posed by global conditions, having posted remarkable sales ......read more

Ford Tech Helps Prevent Children and Pets Being Left in Hot Cars'…

Al Riyadh, Saudi Arabia, 4 August 2021 – Whether for weekend getaways, or taking time out of the city, the staycation boom has seen many of us rely on our cars for our holidays. Every year, children and family pets suffer fatal heatstroke after drivers have left them inside cars, where temperatures can rapidly exceed those experienced outside. This tragedy could happen on any given day ......read more

10 Things You Need to Know About Ford Ranger…

Al Riyadh, Saudi Arabia, 28 July 2021:   Designed and engineered by a global team headquartered in Australia, the Ranger is now sold in more than 180 markets around the world, and continues to build a reputation for quality, reliability and durability. The Ford Ranger is truly a global product and has just notched up a decade on-sale around the world.   During ......read more

2021 Formula 1 Saudi Arabian Grand Prix: TICKETS ON SALE NOW!…

Newest race on F1 Calendar announces launch of ticket sales with Promoter releasing first 40% batch for the inaugural race weekend in Jeddah on December 3rd – 5th   •       Debut race weekend to take place in Jeddah under the lights on December 3rd - 5th, 2021 •       Promoter initially releasing 40% of tickets with a view to ......read more

With Class-Leading Levels of Power, Capability and Technology, The 2021 F-150 Offers Owners ...…

Al Riyadh, Saudi Arabia, 15, July 2021:  The Ford F-150 has established itself as a firm favourite with truck enthusiasts in the region with capability, technology and safety technologies that continue to raise the bar in the light-duty truck segment. But the engineering and design team behind the all-new F-150 wasn’t satisfied with settling on past achievements and set about ......read more

Saudi Star Juffali Highlights Learning Experience Following Latest F3 Performance…

July 13,  2021:  Saudi driver Reema Juffali says the experience she gained from her latest outing at the BRDC British F3 Championship was hugely valuable, and the 29-year-old also paid tribute to those fans supporting her back home. Juffali, part of the Douglas Motorsport team, was in action at Donington Park in the third stage of the competition, having recorded a fourth-place ......read more

Racing for the Future of Mobility At the New York City E-PRIX…

• NEOM, Principal Partner of the Mercedes-EQ Formula E Team, turns the spotlight on how Formula E plays a vital role in accelerating the adaptation of green mobility.    NEOM, Saudi Arabia. July 12, 2021:  With rounds 10 & 11 of the ABB FIA Formula E World Championship taking place in New York City over the weekend, NEOM focuses on how Formula E has helped accelerate ......read more

Saudi Racing Star Reema Juffali Sets Sights on Silverstone Success…

26 June, 2021: Saudi driver Reema Juffali will be competing on one of motorsport’s most iconic tracks over the coming days – and the 29-year-old driver will pay tribute to her Saudi heritage by wearing a personalized helmet. As part of the Douglas Motorsport team, Juffali is taking part in the second stage of the British F3 Championship, where she will be aiming to build on ......read more

All-New Ford Bronco Earns Prestigious iF Design Gold Award 2021; Jury Says Pragmatic, Emotional ...…

• Out of nearly 10,000 entries, all-new 2021 Ford Bronco two-and four-door SUV honored in the top 75 pinnacles of design globally across numerous disciplines and industries, taking home prestigious iF Design gold award 2021 • “Pragmatic, emotional design” of all-new Bronco brings “the thrill of its iconic forebear into the 2020s” says jury for Germany-based iF ......read more

UD Trucks Assembled in the Kingdom Today For the Kingdom of Tomorrow…

JEDDAH, Saudi Arabia, May 23, 2021:   UD Trucks, the leading Japanese truck manufacturer, with a range of medium and heavy duty vehicles that provide comprehensive solutions that meet the needs of Kingdom's demanding transportation sector are now being assembled, with excellence, in the Kingdom of Saudi Arabia at Zahid Group’s Arabian Vehicles & Trucks Industry (AVI) ......read more

Formula 1 Saudi Arabian Grand Prix Unveils Jeddah Street Circuit…

Newest track on F1 Calendar set to be the world’s fastest street circuit   • Debut race weekend to take place in Jeddah under the lights on December 3rd - 5th, 2021 • Estimated average speeds of 250 km/h – F1’s fastest street circuit • Jeddah City Circuit stretches to 6.175 kilometres in length - F1’s longest street circuit • Newest ......read more

Mercedes-EQ Formula E Team Visits NEOM Ahead of Diriyah E-prix…

• Mercedes-EQ Formula E Team visits NEOM ahead of the first ABB FIA Formula E World Championship race in Saudi Arabia.   • Footage released today shows Stoffel Vandoorne driving the Mercedes-EQ Silver Arrow 02 along NEOM’s spectacular Magna Road ahead of the Diriyah E-Prix.   • Stoffel Vandoorne is looking to build on a positive 2019/20 season finishing ......read more

Toyota Celebrates Another Outstanding Performance at Dakar 2021 in Saudi Arabia…

• Unprecedented eight consecutive victories for Land Cruiser in Dakar Rally  • Auto Body’s Land Cruisers secured a 1-2 victory in the Production Car category  • GAZOO Racing’s Hilux claimed second place in the Four-Wheel Drive category    2 February 2021: Toyota has proved once again the capabilities of its vehicles on all terrains, and ......read more

Hyundai's Palisade and Sonata named Saudi Arabia's Best Cars at PR Arabia National Auto Awards 2020…

• Hyundai earns two accolades with the Palisade awarded ‘Best Family SUV’ and the Sonata securing first place in ‘Best Sedan’ category.   Saudi, 13 January 2021:  Hyundai Motor Company has won two coveted accolades at the PR Arabia National Auto Awards with its 2020 Palisade and Sonata models being named the Kingdom of Saudi Arabia’s best ......read more

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