Riyadh, October 21, 2026, SPA -- The Saudi Tourism Authority (STA), under the patronage of Minister of Tourism Ahmed Al-Khateeb, concluded a workshop for this year’s Saudi Winter program, with the participation of more than 100 partners from the public and private sectors.
The workshop explored opportunities for integration and cooperation among tourism-sector partners and related industries to enhance the sector’s readiness and deliver a comprehensive experience tailored to different tourist segments.
It also featured presentations of new tourism products and exclusive offers from hotels, hospitality facilities, travel and tourism companies, event organizers, and entertainment and shopping destinations. These offerings aim to diversify options for tourists and enhance the appeal of Saudi destinations during the season.
STA CEO Aqeel AlShaibani said the authority is working with its partners to turn this diversity into accessible, easy-to-book experiences, offers, and products tailored to different segments and target markets. This will strengthen the competitiveness of Saudi destinations and enhance their appeal during the winter season, enabling tourists to find the experiences they seek and discover additional options that encourage them to enjoy their destinations and extend their stays.
The Saudi Winter program offers more than 1,800 tourism products, alongside a variety of distinctive events and activities across the Kingdom’s key winter destinations, including Riyadh, AlUla, Al-Qassim, Hail, Jeddah, Al-Khobar, Al-Ahsa, Madinah, and the Red Sea.
The program features a wide range of entertainment, nature, cultural, and seasonal activities for different visitor segments, from families and children to friends and groups, reflecting the diversity of Saudi Arabia’s winter tourism experiences.