Shopee Launches Brand Protection Partnership (BPP) Initiative, Strengthening IP Protection in Collaboration with Leading Brands and Rights Holders
SINGAPORE - Media OutReach - 19 May 2023 - Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, launched its Brand Protection Partnership (BPP) initiative as part of its commitment to brand protection and fostering closer collaboration with brand partners worldwide. By offering enhanced intellectual property rights (IPR) protection services, Shopee aims to empower brands and right...
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