Delta Global study reveals that two thirds of APAC luxury consumers would reduce their support of brands that don't care about environmental sustainability
Gen Z consumers in APAC say they are willing to pay a 28% premium for luxury brands that prioritise sustainability initiatives 93% of APAC luxury consumers are willing to support or spend more on luxury brands that actively promote and communicate their sustainability initiatives, yet close to one-third of Hong Kong and Southeast Asia consumers claim they lack s
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