This landmark event, honouring Saudi fashion and the nation’s cultural heritage, took place from March 8th to 11th in the hotel’s prestigious Kingdom Suite to showcase a range of incredible pieces by these renowned designers
Riyadh, Saudi Arabia (17 March 2025): From March 8th -11th, Four Seasons Hotel Riyadh at Kingdom Centre played host to a showpiece of exceptional fashion in collaboration with Art of Heritage and Dar Al Hanouf. Marking the holy month with sophisticated style, the hotel hosted an extraordinary four-day event, celebrating Saudi fashion, craftsmanship, and cultural heritage. This exclusive gathering’s highlight was a groundbreaking Ramadan collection in collaboration, set against the luxurious backdrop of the Kingdom Suite on the 48th and 49th floors, which offers panoramic views of Riyadh’s skyline.
The event commenced on International Women’s Day, March 8th, with a VIP launch attended by an esteemed guest list of influencers, media personalities, designers, and art directors. The highlight of the evening was the unveiling of the collection, which became the first-ever collaboration between Art of Heritage and a Saudi female designer, Alhanouf Mazen, Creative Director of Dar Al Hanouf. This exclusive line of couture pieces masterfully blended Saudi Arabia’s rich cultural heritage with contemporary elegance, symbolising the evolution of the nation’s design landscape
Adding to the significance of the evening, HRH Princess Nourah Bint Mohammed Al- Abdullah Al Faisal, CEO of Art of Heritage delivered an inspiring speech, emphasising the importance of preserving Saudi traditions through fashion. Her words resonated with the audience, reaffirming the role of design in celebrating the Kingdom’s heritage while embracing innovation. Following the launch, guests indulged in a private suhoor at Café Boulud, where the Four Seasons culinary team curated a delectable menu of seasonal dishes, creating an intimate and refined dining experience.
On March 9th, the event extended an exclusive invitation to members of the Saudi royal family for a private viewing of the collection. This special gathering offered an up-close appreciation of the designs, highlighting intricate details that reflect elements of Najd architecture, Hejaz roshans, and AlUla motifs. The collection’s craftsmanship was further showcased through private fittings on March 10th and 11th, where select guests had the opportunity to meet the designers and customise pieces to their preferences.
Another of the standout features of the event was the involvement of renowned oud artisan Saad Bashamakh. His signature oud, known for its evocative and timeless scent, was gifted to guests in attendance, adding an immersive sensory dimension to the experience. This bespoke touch further demonstrated the event’s ability to celebrate Saudi heritage through multiple artistic expressions.
The 23-piece collection, which includes a selection of luxurious silk chiffon and lace ensembles, not only exemplifies exquisite craftsmanship but also carries a philanthropic element. A portion of the proceeds from the collection will be dedicated to community initiatives, reinforcing Art of Heritage’s ongoing social responsibility and cultural preservation efforts.
The Kingdom Suite, chosen as the venue for this prestigious event, provided an unmatched sense of exclusivity and grandeur. Spanning two floors, the suite’s refined setting and panoramic views of Riyadh perfectly complemented the elegance of the collection, positioning Four Seasons Hotel Riyadh as a leading destination for luxury and cultural engagement.
Following the conclusion of this four-day showcase, the event successfully highlighted the intersection of tradition and modernity in Saudi design. By bringing together visionary designers, influential figures, and cultural leaders, Four Seasons Hotel Riyadh at Kingdom Centre reaffirmed its dedication to curating extraordinary experiences that honour Saudi heritage while shaping its future.
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