Riyadh, KSA, 4 December 2022:  Samsung Electronics announced the launch of its new OLED TV in the Kingdom of Saudi Arabia to provide smart TV users with a wide range of options to enrich their viewing experience. The introduction of this high-performance OLED TV will grant an unmatched and immersive home entertainment experience.

This new addition will cement Samsung’s position in the premium TV market by redefining the OLED concept and employing its peerless Display Technology. The OLED’s new upscale design also has special sound technologies and an unceasing display of vibrant colours with true RGB sub-pixels and HDR10+ technology. When all attention is focused on this exceptional panel, the LED brightness booster produces unrivaled brightness, accounting for a significant evolution in TV technology. The incorporation of a 4K quantum processor provides customers with astonishingly dynamic and unparalleled viewing angles, as well as top notch gaming support.

Samsung OLED TVs come in two sizes, 65' and 55', to elevate the viewing experience for users through cutting-edge technology. The TV will provide customised features powered by the Tizen OS platform, associated with an AI processor and enhanced by the remarkable Dolby Atmos® sound technology.

Mohammed Dbouk, Head of TV department, Samsung Saudi Arabia Electronics, said “Our TV portfolio is constantly progressing to give our customers access to fresh, fascinating experiences. A smart, contemporary living solution for customers with selective preferences has been created by the new OLED’s cutting-edge model, which is developed with innovative features and exquisite design. Following the success of our premium TV line, we are thrilled to introduce this model in the KSA market offering excellent picture quality, stunning colour, and impressive brightness feature that Samsung TVs are renowned for”.

Samsung OLED TVs consolidates Samsung’s market-leading TV range, which includes its flagship 2022 Neo QLED 8K and 4K series in addition to Samsung’s Lifestyle TV range which features The Frame, The Sero and The Serif, as well as The Freestyle projector.

Samsung has consistently demonstrated its expertise in the production of TVs and visual-display technologies, enjoying a spike in sales this year for its ground-breaking regional entertainment offerings.