50 Days to Go Interview: "Formula 1 provides a great platform to showcase the cultural and community values of Saudi Arabia" Martin Whitaker, CEO FORMULA 1 STC SAUDI ARABIAN GRAND
50 DAYS TO GO!
“Formula 1 provides a great platform to showcase the cultural and community values of Saudi Arabia”
Martin Whitaker, CEO FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2021
As the countdown to Saudi Arabia’s first ever F1® race continues, we spoke to Martin Whitaker for a more detailed discussion about the long-term impact and legacy the arrival of F1®will have on Saudi Arabia and Jeddah in particular.
Jeddah, Saudi Arabia - With just 50 days to go before the inaugural FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2021, the race’s Chief Executive Officer, Martin Whitaker, talks about the impact the event will have on both the watching world, and the legacy the new Jeddah Corniche Circuit will have on the port city of Jeddah and the Kingdom of Saudi Arabia.
With on-going construction of the new facility taking place around the clock, it will be a momentous occasion when Formula 1® roars onto the streets of Jeddah for the first time on the weekend of 3rd - 5th December 2021.
The 27-turn, 6.175km track will be both the longest and fastest street circuit on the Formula 1® calendar and the location on the shores of the Red Sea will be one of most breath-taking vistas ever envisaged for a Grand Prix. The extension of the Corniche will provide the people of Jeddah a wonderful experience as they enjoy the walkways and cycle paths surrounded by leisure activities - such as beach volleyball, paddle and tennis courts plus cycling - in addition to exquisite restaurants, major retail outlets and luxury hotels.
Situated between the new marina and island mosque on a narrow stretch of land north of the city, the Jeddah Corniche Circuit will set a new standard for Formula 1®. As part of the Saudi Arabian government’s Vision 2030 programme, the attractive location and warm hospitality that will welcome teams and spectators will ensure Jeddah becomes a must-visit tourist destination in the years to come.
“We will be the focal point of the sporting world on 3rd – 5th December 2021, and it will be an amazing opportunity to showcase this fantastic facility and beautiful country,” said Martin Whitaker, CEO of the FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2021. “Formula 1 provides a great platform to showcase the cultural and community values of Saudi Arabia.”
“When Formula 1 fans come to Jeddah they will experience the sunshine, the sea, the food and the great people here and they will leave enriched after their visit,” added Whitaker. “Jeddah is an ideal location to host a Formula 1 race.”
What considerations were taken into account when the decision was made to host the FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2021 in Jeddah?
“As a port on the Red Sea, there was a great opportunity to showcase Jeddah as a developing city which is expanding both from a business perspective and also as a tourist destination. On the west coast of Saudi Arabia, Jeddah is a stunning location with its proximity to the coastline and the great marine life and coral reefs offshore. There are extraordinary deserts to the north and mountains to the east. It’s a city that has a vibrant heart with a great culture and community spirit. Plus, with the Dakar Rally and Extreme E events organised not far from Jeddah, it’s an ideal location from a motor sports perspective to host a Grand Prix.”
Where is the Jeddah Corniche Circuit located with regards to the city?
“The new 6.175km track is on a narrow strip of land which will form a northerly extension to the current Jeddah Corniche, linking the existing four kilometres of walkways and cycle paths to an additional three kilometres that will encompass both the island mosque and the new marina. The 27-turn circuit will be both the longest and fastest street circuit on the Formula 1 calendar and will literally be a stone’s throw from the shore of the Red Sea. Perhaps the most spectacular corner will be the Turn 13 parabolica, next to the Marina, after which the drivers will accelerate to 322 km/h past the new luxury hotel that has been built in time for F1’s arrival.”
How will Jeddah benefit from the construction of a brand new F1® circuit?
“In addition to the tourism, business and commercial uplift that any venue receives when associated with a round the FIA Formula 1 World Championship, there will be a lasting legacy for both the city and people of Jeddah. Not only will the circuit be used for national and international motor races, but it will also be utilised for other community and charitable events, such as running and cycle races. In addition, the promenade around the track will feature leisure facilities, such as beach soccer, volleyball, paddle and tennis courts as well as outside gym and fitness equipment.”
Why is the Jeddah Corniche such an important destination for the people of the city?
“It’s the hub of the community where thousands of families head every evening, usually around sunset, to enjoy the warm air and have picnics with their family and friends. Culturally it’s an important place for people to gather, as well as having the opportunity to rent bicycles and take advantage of the two-way cycle lanes constructed along the coastline. The Corniche is a focal point for the people of Jeddah to come and enjoy, get exercise and to take advantage of the fantastic restaurants, retail outlets, coffee shops, mosques - and with the landscaping around the circuit - it will add a massive amount of value to Jeddah as a location and will give the people of the city a new focal point for their leisure, fitness, relaxation or family time.”
What else is being constructed around the Grand Prix circuit?
“There are a number of projects, in addition to the marina, luxury hotels, restaurants and retail. There will be a junior kart circuit for electric karts in the Fan Zone area, in addition to an exhibition of historic Saudi competition vehicles. In the future there will be an Esports hub and next to the Red Sea Shopping Mall will be a Visitor’s Centre, which will be an educational facility, not just for F1, but for Saudi Arabian motorsport. The Visitor’s Centre will double up as a coffee shop, a meeting place, a merchandise centre and a ticket office. We are also encouraging colleges, schools and universities to use it as a lecture theatre. There will also be Formula 1 show cars exhibited and an area for students to understand more about the history and technological aspects of the sport and the benefits it brings to the Kingdom.”
Tell us about the environmental work that is underway as construction of the track continues…
“We have a Sustainability team who are overseeing a number of important projects and one of those has been the regeneration of the lagoon area in the Corniche. It had fallen into disrepair, but it has been dredged with new ‘in and out' valves put in place. This area will form the island where the international media centre will be based. There are a number of other plans in place to ensure the race is sustainable, for example, we are installing a number of EV charging points in the car parks and marshal posts will all have solar panels. We’d done a lot already and have more initiatives planned for the future.”
How important is it for the Kingdom of Saudi Arabia to be on the Formula 1® calendar?
“I think it’s a fantastic platform which gives Saudi Arabia a wonderful opportunity on the world stage to change the perceptions about the Kingdom. A lot of people know very little about the country and as a result the idea they have is very different to when they get to experience it for themselves. The government has a Vision 2030 scheme which has a dual purpose to encourage tourism and to develop a more inclusive society. It’s a rapidly changing country in which 75 per cent of the population are under the age of 35. The demographics are significantly young, and the people are vibrant, creative and colourful - plus with regards to the staff working for us - 42 per cent of them are women.”
As well as increasing tourism, having a Formula 1® race is also important for business and we see Saudi Telecom Company (stc) is now an official partner of the Grand Prix…
“The FORMULA 1 STC SAUDI ARABIAN GRAND PRIX 2021 provides a perfect platform for business networking and the development of commercial opportunities. We have a lot of local companies, like stc and Invest Saudi, who want to get involved in Formula 1 as they understand the value of this global platform with which to promote themselves. We are working with a lot of countries to attract companies to Saudi Arabia because Formula 1 offers a global shop window for the business community.”
Finally, what do the people of Saudi Arabia think about having a Grand Prix?
“The people here are amazingly proud of their country, and they feel this is a wonderful opportunity to show the rest of the world this is a very special place. They have always made it clear they want people to come to Saudi Arabia - and come to Jeddah - and experience the lifestyle, community and culture for themselves. The people here are renowned for their friendship and hospitality and the welcome you receive is warm and heartfelt. When Formula 1 fans come to Jeddah they will experience the sunshine, the sea, the food and the great people here and they will leave enriched after their visit. We will be the focal point of the sporting world on 3rd – 5th December 2021, and it will be an amazing opportunity to showcase this fantastic facility and beautiful country.”
Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team Viewed 13530 times PR Category :Automobile Posted on : Saturday, October 16, 2021 12:20:00 PM UAE local time (GMT+4)
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