SaudiArabiaPR.com, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
 
Apparels, Shoes and Eyewear(Fashion)
Filter PR by
  
Michael Kors Unveils Spring 2019 Michael Kors Collection Ad Campaign
Michael Kors Unveils Spring 2019 Michael Kors Collection Ad Campaign

January 7, 2019 —  “I wanted the images to capture the ease, confidence and irreverent attitude of today’s luxury travelers,” says Michael Kors of the Spring 2019 Michael Kors Collection ad campaign, photographed by renowned Dutch photographers Inez van Lamsweerde and Vinoodh Matadin. “At a time when everyone is on the go 24/7, our Collection woman has already arrived.” 

The new campaign portrays a modern interpretation of the designer’s iconic jet set sensibility. Inez and Vinoodh capture model Binx Walton in the intimacy of her hotel suite at the storied Le Negresco in Nice, France. The hotel’s lavish and playful interiors underline the brand’s iconic mix of glamour and ease—the signature of today’s jet set.  

“I’ve always loved how fashion can lift your spirits,” says Kors. “And this collection is all about optimism, romance and joy.” The clothes are a blend of the laid-back and the glamorous. Bright colors and bold patterns—from painterly florals to eclectic animal prints—mix with surf-inspired silhouettes, metallic brocades and romantic broderie anglaise to create a wardrobe that works all around the world. Accessories, including the first-ever Michael Kors Collection beach club totes and hand-painted destination totes, “bring a vacation attitude to a city situation.”

The global campaign will debut in January, with print ads running in Spring issues worldwide. The images will also appear in digital, as well as social media platforms and traditional outdoor media placement.

 

Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 28568 times
PR Category : Fashion
Posted on : Monday, January 7, 2019  4:40:00 PM UAE local time (GMT+4)
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Mouawad and the Miss Universe Organization Unveil the Miss Universe Power of Unity Crown, Crafted by... [24305-Views]
Diamond Debuts Moments [22706-Views]
Chloé's Iconic “Carlina” Sunglasses In a Precious New Interpretation [21045-Views]
Drops of Youth [16904-Views]
Galentine's Day 2020 [13989-Views]
Foreo Reveals the Ultimate Valentine's Gift List for Women [13034-Views]
Why this is the right time for TMCs to automate their processes? [5072-Views]
Sharjah Chamber highlights the latest developments of exporting food products to Saudi Arabia [4998-Views]
Middle East chefs spread the word on the quality of European butter [4289-Views]
Tabreed increases its stake in Saudi Tabreed to 28% [4178-Views]
Gulf Electrical Power Laboratories is now operational to optimize power assets in the Middle East [3965-Views]
3rd Saudi Maritime Congress announced for March 2020 [3858-Views]
VFS Global launches Greece Visa Application Centre in Jeddah [3809-Views]
Oliver Wyman Forum Ranks Which Cities Will Lead the Mobility Revolution [3600-Views]
Dubai, Riyadh and Nairobi among top 20 ‘most dynamic cities', says JLL [2194-Views]
17 years of empowering Travel industry with latest technology [1997-Views]
Saudi Plastics and Petrochem Exhibition & Saudi Print and Pack Exhibition 2020 conclude on a high no... [1804-Views]
Minister of Health meets Saudi and Kuwaiti Ministers of Health [1603-Views]
Mako and the Crystal Method Perform at Nexus Festival in Riyadh [1382-Views]
Four-Time Major Champion Ernie Els to play in Saudi International powered by SoftBank Investment Adv... [1218-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories