SaudiArabiaPR.com, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
 
Automobile & Motoring(Automobile)
Filter PR by
  
Nissan puts Saudi women behind the wheel with surprise instructors
Nissan puts Saudi women behind the wheel with surprise instructors

#SheDrives campaign offers an unforgettable driving experience

Dubai, United Arab Emirates (Feb. 6, 2018) –   Celebrating Saudi Arabia’s historic decision to grant women driver’s licenses, Nissan recently offered a group of young women the chance to get behind the wheel for the first time – with a surprise group of driving instructors.

The company today released an inspirational video about the initiative, part of its #SheDrives campaign, which encourages women to embrace the exciting prospect of becoming fully licensed drivers in 2018.

The women in the video say that while they’re delighted by the prospect, they face reluctance from some of their family members. To help them overcome this, Nissan invited aspiring female motorists to hone their driving skills and build confidence on a closed driving course, with a plot twist: Instead of professional instructors, the women were met by their respective husbands, fathers and brothers, who were their teachers for the day. 

“2018 is earmarked to be a pivotal moment in history for women in the kingdom,” said Bader Al Houssami, Chief Operating Officer at Nissan Saudi Arabia. “We wanted to launch a campaign that’s just as emotional as it’s innovative, which ultimately is at the heart of what we at Nissan strive to achieve. The #SheDrives campaign aims to motivate women all over Saudi Arabia with a clear message: When the time comes, the decision to drive will be entirely yours.”

Nissan Saudi Arabia invites viewers to share their reactions to the video and their messages of support by using the hashtag #SheDrives.

 

Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 9929 times
PR Category : Automobile
Posted on : Tuesday, February 6, 2018  4:28:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of SaudiArabiaPR.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Emma Stone 2018 Met Gala Heavenly Bodies: Fashion and the Catholic Imagination [17450-Views]
Meet the FOREO family as they share their top tips for radiant skin during the holy month [17122-Views]
Elemis Super Food Skin Care Range [16437-Views]
Marchon Eyewear – Press Event [15412-Views]
MAC - Prep + Prime Fix + [15227-Views]
Highlighting Powder Collection [14096-Views]
New ELEMIS Pro-Collagen Overnight Matrix [14018-Views]
Chloé Evokes the Wild Spirit of the Desert In the New “Sierra” Sunglasses [14001-Views]
Do Explore More with Pandora [13067-Views]
Glambeaute.com's Special Ramadan Beauty Packs [12739-Views]
ELEMIS Dynamic Resurfacing Facial Pads Stunningly Smooth Skin [12398-Views]
LOOTAH Perfumes launches four new springtime fragrances for Him and Her [12132-Views]
Season: SS18 Collection: Tessellation [11964-Views]
Eid- Al- Fitr Gift Guide 2018 [11906-Views]
Three Trends to Try with Palladio Beauty [11800-Views]
Introducing Bee My Love Collectable Bracelets [11775-Views]
Do Add a Touch of Magic [11636-Views]
NARS Beauty Report: Alexander Wang Collection One 2018 [11500-Views]
Marchon Eyewear New Collections [11423-Views]
LOOTAH Perfumes launches fragrant oud ‘Ambwood' [10787-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories