Expansion into the Kingdom Strengthens Two Decade Long Relationship with Home Centre
27 August, Dammam – KSA: Intercoil International, UAE’s leading manufacturer, distributor and retailer of total sleep solutions across the MENA region, recently commenced operations at its new manufacturing facility in Dammam, Saudi Arabia. The firm’s entry into the Kingdom with an investment of 20 million SAR, marks a major milestone in the company’s growth outside the UAE.
The new state-of-the-art facility which, spans over a gross area of 7,000 sq. meters and mirrors its UAE facility, will manufacture a comprehensive range of orthopaedic mattresses. The facility will begin production with a daily capacity of 500 mattresses with plans to gradually double mattress capacity over the next three years.
Hassan Al-Hazeem, Managing Director, Intercoil International, said: “We are very pleased to have commenced operations at our new production and distribution centre in Dammam. Given its strategic location, the expansion will allow us to benefit from many opportunities that the Kingdom presents and will most certainly support and fuel our business growth, not only across the GCC but also across MENA and Levant. Additionally, this facility will enhance our competitiveness and allow us to increase our productivity, better our service, and shorten delivery lead times for our customers.”
This year also marks the occasion of a successful 20-year relationship between Intercoil and Home Centre - a leading home retailer with a network of 100 stores across GCC, Egypt, Lebanon and India. In lieu of this significant milestone, Intercoil’s Dammam factory was inaugurated by Mederic Payne, CEO, Home Centre in the presence of other dignitaries.
Mederic Payne, CEO, Home Centre, said: “Over the years, Intercoil and Home Centre have worked in partnership, continuously aligning business goals to deliver premium sleep solutions to consumers in the UAE and its neighboring markets. This of course includes Saudi Arabia – a market that is key to both. Today, mattresses are the most sold item online in the home category. Given the strategic location of Intercoil’s new factory, various channels of distribution and overall demand, we are confident that the coming years will prove to be an exciting time with great potential for both companies. We look forward to continuing our successful partnership together with Intercoil as it leads the way with innovation.”
Located in the Dammam second industrial area, the new manufacturing facility will serve Intercoil’s wide network of showrooms already operating around the Kingdom, in AlEhsaa, Dammam, Jubail and Khobar. The factory, which aims to support the high demand of the hospitality sector as well as Intercoil’s longstanding retail partners, will also cater to neighbouring countries including Bahrain, Kuwait, Jordan, Lebanon and Egypt.