Dubai, UAE, July 3, 2017: This Ramadan witnessed a very special touch of added elegance, perfection and sophistication, as Swiss luxury watchmaker Jaeger-LeCoultre and well-known Moroccan caftan label designer Selma Benomar came together in a unique partnership. As part of this partnership, the two entities played host at an exclusive ‘ladies only’ suhour held at Jumeirah Al Qasr Royal Suite.
The suhour was a stylish celebration of the creative collaboration between Jaeger-LeCoultre and Selma Benomar. It showcased few pieces of her stunning new collection of caftans that perfectly matched the subtle, delicate colours and rich, deep shades of Jaeger-LeCoultre’s SIHH 2017 Ladies Collection. Prominent VIP guests at the suhour included Emirati-Moroccan actress Mayssa Maghrebi, ET Arabia host Mariam Said, Lougain Omran, Shatha Hassoun and Hind boumchamar.
As the style-conscious know, Benomar’s caftans famously depict the real Moroccan heritage of dressmaking, with elements of modern trends blending with lush details, embroidery, luxurious materials, well placed color schemes and fragile yet intricate handwork, all of which are her particular trademark. Founded in 2012, her caftan label is now the first choice of the contemporary Arab woman, as well as of prominent celebrities who demand a luxurious, modern, fashionable interpretation of this classic robe. Benomar’s extravagant, elaborate and charismatic designs reflect her creativity, portraying her love for travel and nature, as well as her keen eye
With floral couture an essential part of this range, few of the pieces from the collection compliment the shades, tones and details of Jaeger-LeCoultre’s Rendez-Vous, Reverso and Master collections. Perfect for Ramadan, her new collection narrate a story through fabric, portraying fresh flowers and their transience through the caftan design. From poppies to fuchsia, the exoticism and sensuality of beautiful flowers; nature evoked through the perfect mix of fabrics brings these luxurious pieces to life.
Guests at the suhour were undoubtedly enchanted by Selma Benomar’s rich, vivid and dramatic new Ramadan-Jaeger-LeCoultre SIHH 2017 creations. They chose to attend the event wearing caftans from this collection. The celebrity guests also took care to match the caftans with their favourite, most elegant accessory, a watch of their choice from Jaeger-LeCoultre’s SIHH 2017 Rendez-Vous, Reverso and Master collections to create a strong style statement. All together, it made for a memorable, relaxing and beautiful gathering that added a graceful sparkle of glamour to a Ramadan evening.