Dubai, UAE, March 2, 2017:  ICONS Coffee Couture, a fashion and lifestyle coffee shop chain, offering indulgence the healthier way, continuous it’s expansion around the GCC with its newest branch opening at iconic Guinness Record winning Cayan Tower in Dubai Marina in collaboration with LivNordic Spa and Wellness, Cayan Hospitality with further outlets following all over UAE, KSA, Bahrain and Qatar. The coffee shop provides a flawless blend of fashion and food for those seeking healthier alternatives to their favourite delights.

The official launch was attended by social media influencers, VIP guests, select media, & residents from Cayan Tower among other notable attendees. Some of the celebrity guests who graced the event was Lara Tabet, Official spokeswoman for Arab fashion council & tv presenter & Arif Mirza CEO of Fitness Expo Dubai & motivational speaker who was specially invited to cut the ribbon. Each one of them impressed with the uniqueness of the café concept & spa & facilities. On arrival, guest was escorted outside to the tunes of the in house DJ playing at Cayan Terrace with the majestic view over the Dubai Marina to enjoy some refreshments from Icon’s.

Further, during the evening guests could enjoy a fashion show hosted by Fashion Avenue, a distributor for high end Scandinavian fashion brands& a portfolio of exclusive fashion, beauty & equestrian brands.

In the fashion show guests could witness one of the brands- Veronica Virta.

Veronica Virta, a Swedish luxury fashion brand for ladies who wants to dress elegant and timeless, the brand uses Italian fabrics and the signature style is the tailor made tweed jackets. Further to this activity guests could enjoy a ribbon cutting ceremony, a tasting of the world’s most expensive coffee, mini spa experiences by LivNordic & the opportunity to try Icons wide selection of sugar free pastries & coffees along with a selection of organic juices. On their departure, guests where bid farewell with some Icons & Livnordic inspired giveaways.

During the evening Icon’s announced two additional new collaborations- Icons & Miracle Africa are setting the basis of a joint action to reaffirm their commitment & social responsibility with the focus on education, water & health & the start of the collaboration will be in a partnership with the launch of the world most exclusive Sea Salt, Bora Bora Sea Salt, in all icons Stores.

Elena Weber, CEO and Founder of Icons Coffee Couture said “We are honored to continue our expansion within the iconic Cayan Tower in corporation with LivNordic Spa, which is the perfect fit to follow our mission to nourish the human body and soul. On top of that there could not have been a better place and atmosphere to announce the start of our collaboration with Miracle Africa”.

Carolina Moquist, Spa Director of LivNordic Spa & Wellness, Cayan Hospitality added,” We are delighted to officially announce our partnership with Icons Coffee Couture & Livnordic Spa & Wellness, Cayan Hospitality and we believe that this will add great benefits to the residents of Cayan Tower & our spa guests. This partnership is a perfect fit for LivNordic as people in this city loves taking care of them self & keeping up with wellness trends”