Dubai, UAE, December 4, 2016:
A new man is born
The arrival of Peter Dundas, Roberto Cavalli’s new creative director, is opening a brand new chapter in the history of the renowned Italian fashion house. The designer’s creations seamlessly infuse Cavalli’s sense of glamour with a new edge, an energy that stems from a cocktail of bohemian lifestyle and rock music.
The new Cavalli man seen through Peter Dundas’s eyes is a modern dandy. Blessed with an instinctive sense of style and elegance, he effortlessly blends sophistication and casualness. Unbound and free, he remains true to himself in every circumstance and never needs to pretend. Confident without arrogance, naturally seductive, he radiates a form of charisma that leaves a deep imprint in the hearts and minds of the people around him. For him, life is like music and he is perfectly in tune with its inner rhythm and melody.
Music is his passion, style his signature
The new Cavalli man deserved a fragrance in synch with his unique outlook, a leitmotif to his way of life. The design of this masterpiece was entrusted to perfumer Christophe Raynaud (Firmenich). He composed an exclusive aromatic oriental woody fragrance, a combination of precious ingredients that create a perfect harmony between timeless Italian sophistication and dandy rock boldness.
The new Roberto Cavalli Uomo opens with a distinctive note of black violet, Christophe Raynaud’s signature flower. Volatile and mysterious, this fascinating scent comes and goes freely, constantly fluctuating. Contrasted with a very masculine counterpoint of hot and sexy saffron, it exerts a stirring power on the senses.
An intense heart of honey facetted with lavender essence adds depth and volume to this catchy overture, building a riveting theme. The hypnotic base note of cedarwood amplifies this fragrant melody. Laced with mesmerizing oriental undertones of patchouli and tonka beans, its magnetic trail generates a seductive echo.
Where precious gold blends with black crocodile skin…
Roberto Cavalli Uomo’s bottle is a striking manifesto of style and intent. Combining Cavalli’s sense of theatricality and glamour with a rock and roll edge, the flask is made of heavy dark glass, embossed with the fashion house’s famous monogram. Its square shape is a token of masculinity and confidence.
The crocodile scales that adorn the flanks of the bottle’s form are true to the Cavalli DNA. A reminder of the animal prints that have become the fashion house’s signature, they also recall the well-loved rockers’ apparel and remind us that the Cavalli man remains free and wild at heart.
The embossed crocodile motif gives the matching folding box a unique feel. The gold logo and shiny black monogram proudly sign this uncompromising and highly distinctive packaging.
Life itself becomes a piece of music
The multiplatform campaign that will support Roberto Cavalli Uomo’s launch flawlessly reflects the fragrance’s universe. Inspired by the Rolling Stones’ mythic sojourn in the Nellcôte villa in 1971, it offers a striking glimpse into the new Cavalli world.
The commercial was shot by the talented director Scott Cooper. His love for music and sense of cinematography enabled him to create a highly evocative short film. The musical theme has the irrepressible power of an instant hit.
French male model Félix Guesnouin effortlessly captures the dandy-rock lifestyle of the Cavalli hero, his taste for elegance and refinement balanced by his audacity and unremitting love of freedom. In the elegant surroundings of a majestic Italian villa, he shares his time between his friends, the woman he loves and his pursuit of perfect harmony. Each experience feeds his imagination, enabling him to create striking pieces of music. Felix’s muse is embodied by Esther Heesch, the new face for Roberto Cavalli’s women’s Signature fragrance. Together, they form the ultimate bohemian chic couple.
UOMO 60ML: AED320
UOMO 100ML: AED420
Point of Sale
Available in major perfumeries and department stores