Dubai, UAE, September 7, 2016:
On 20 September 2016, the Calzedonia Group’s new auditorium will transform into the stage for the Tezenis Show.
The runway will transform into a performance and an evening of absolute firsts.
It’s the first time that Tezenis has created a capsule collection with a celebrity, #ritaoraXtezenis, available in stores 1 November.
It’s also the first time that an Italian company will have a Snapchat lens dedicated to its brand and event, an experiential integration with today’s coolest social media platform.
A unique evening, with the vibe of a concert, the audience will be jumping with excitement as press and influencers watch the show from VIP seating.
A visual show of colour blocks, LED graphics, laser displays and many special guests: performers, dancers, talented kids with hoverboards and, first and foremost, the unique, unmissable, unforgettable Rita Ora.
In her first role as a model, Rita herself will present the capsule collection she designed for Tezenis.
Entertainment, fashion and music will be the stars of the show!