SaudiArabiaPR.com, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
 
Food, Beverages & Restaurant(Food Industry)
Filter PR by
  
Sadia Food Conservation Campaign
Sadia Food Conservation Campaign

A time count blessings – and portions

Dubai, UAE, July 28, 2016:   Sadia, the leading brand of chilled and frozen food around the world is campaigning and educating families across the Middle East to conserve food and encouraging them to focus more on what is required rather than desired – currently up to 25% of all food purchased or prepared in the region is thrown out before being used or consumed.

The Sadia campaign aims to raise awareness of food wastage in the region, which has become an increasingly worrying trend. A study by the Ministry of Agriculture in Saudi Arabia showed that nearly AED 50 billion worth of food is wasted each year – enough to build more than a thousand schools and hospitals. In Bahrain, especially during  festive periods, the demand for beef, mutton, chicken and related meat products increases by almost 50% and the wasted food increases by the same amount. And, according to the Abu Dhabi Centre of Waste Management, 50 per cent of the total waste generated in the Emirate is excess food that has been thrown away.

The campaign is spearheaded by a Facebook video, ‘Faisal’s Supermarket Trip’, which features a young boy from an underprivaleged background on a shopping trip. He is told he can buy any groceries he wants but returns home with the most basic ingredients and shares a happy family supper where the food is finished, not forgotten.

“We have always been passionate about providing the best food and we want to show how to make the most of it,” said Patricio Rohner, General Director BRF Sadia Middle East. “Our hope is to give the right advice, conserve our resources and highlight some simple steps we can all take which can reduce waste dramatically.”

Some of the tips Sadia lists for reducing food wastage include planning a week’s menu and shopping just for those ingredients, using leftover food the next day, using food that is closest to its expiry date first, using ‘first in, first out’ for food in fridges and larders and many more.

“With our own ‘Tender Chicken Breasts, Frozen One by One’ products, we ensure there is an option to defrost each piece separately and reseal the pack so that only the amount that is needed is prepared,” added Rohner. “As families, as communities and as societies, we need to plan our menus a little bit more, and leave what’s on the plate a little bit less.”

Sadia is also running a competition #SaveFoodWithSadia where fans of the Facebook page, facebook.com/SadiaLife can post other ways to avoid wasting food.

Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 90788 times
PR Category : Food Industry
Posted on : Thursday, July 28, 2016  1:00:00 PM UAE local time (GMT+4)
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
As if Made from One Piece: GROHE Offers Individual System Solutions for the Entire Work Area Around ... [16490-Views]
Cerruti 1881' [15842-Views]
Saint Honore [14739-Views]
Chloé Launches The New Cloud-shaped “rosie” Sunglasses [11279-Views]
Let Your Style Roar [10799-Views]
Max Mara Resort 2020 Collection [10459-Views]
Festival of Speed Celebrates Aston Martin's Racing History [9463-Views]
Ralph Lauren Presented with an Honorary UK Knighthood [8327-Views]
A year on the road: Saudi Women Create First Women's Car Club in the Kingdom [8307-Views]
Ink Your Lips This Summer With Artist Rouge Ink, Make Up for Ever's New Airlightlip Color [7897-Views]
Sheikh Mansoor Bin Mohammed crowns Saudi Driving School as NAS Futsal Champions' [6375-Views]
Al Ain International Airport welcomes daily flights to Jeddah during Ramadan [6134-Views]
Saudi Arabia's Ministry of Energy, Industry and Mineral Resources signs a contract announcing major ... [5970-Views]
Genesis G70 Wins Best Luxury Sedan Award [4990-Views]
Aston Martin Valkyrie Wows Crowds on Public Debut at Silverstone [4932-Views]
Siemens to supply power equipment and services for 840 MW power plant in Iraq [4867-Views]
Sports Collection - Autumn Winter 2019 [4768-Views]
Global Cinema Chain, Cinépolis, Announces Six New Cinema Locations in the Kingdom of Saudi Arabia [3784-Views]
Ralph Lauren at The Championships, Wimbledon – Sunday 14th July [3780-Views]
Redtag's Ramadan Bonanza Winners [3313-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories