SaudiArabiaPR.com, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
 
Food, Beverages & Restaurant(Food Industry)
Filter PR by
  
Sadia Food Conservation Campaign: A time to count blessings – and portions
Sadia Food Conservation Campaign: A time to count blessings – and portions

Dubai, UAE, June 28, 2016:   While Ramadan is a time to celebrate and appreciate blessings, it is also a time to reflect on those less fortunate and consider how to improve their future lives. Sadia, the leading brand of chilled and frozen food around the world is campaigning for families across the Middle East to conserve food during the Holy Month and encouraging them to focus more on what is required rather than desired – currently up to 25% of all food purchased or prepared during Ramadan is thrown out before being used or consumed.

The Sadia campaign aims to raise awareness of food wastage in the region, which has become an increasingly worrying trend. A study by the Ministry of Agriculture in Saudi Arabia showed that nearly AED 50 billion worth of food is wasted each year – enough to build more than a thousand schools and hospitals. In Bahrain, during Ramadan, the demand for beef, mutton, chicken and related meat products increases by almost 50% and the wasted food increases by the same amount. And, according to the Abu Dhabi Centre of Waste Management, 50 per cent of the total waste generated in the Emirate is excess food that has been thrown away.

The campaign is spearheaded by a Facebook video, ‘Faisal’s Supermarket Trip’, which features a young boy from an underprivaleged background on a shopping trip. He is told he can buy any groceries he wants but returns home with the most basic ingredients and shares a happy family supper where the food is finished, not forgotten.

“We have always been passionate about providing the best food and we want to show how to make the most of it,” said Patricio Rohner, General Director BRF Sadia Middle East. “Of course, Ramadan is a wonderful celebration and a chance for us all to enjoy time with our family and friends, but sometimes that can lead to a generosity that is often well-intentioned but occasionally ill-advised. Our hope is to give the right advice, conserve our resources and highlight some simple steps we can all take which can reduce waste dramatically.”

Some of the tips Sadia lists for reducing food wastage include planning a week’s menu and shopping just for those ingredients, using leftover food the next day, using food that is closest to its expiry date first, using ‘first in, first out’ for food in fridges and larders and many more.

“With our own ‘Tender Chicken Breasts, Frozen One by One’ products, we ensure there is an option to defrost each piece separately and reseal the pack so that only the amount that is needed is prepared,” added Rohner. “As families, as communities and as societies, we need to plan our menus a little bit more, and leave what’s on the plate a little bit less.”

Sadia is also running a competition #SaveFoodWithSadia where fans of the Facebook page, facebook.com/SadiaLife can post other ways to avoid wasting food.

Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 73933 times
PR Category : Food Industry
Posted on : Tuesday, June 28, 2016  12:53:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of SaudiArabiaPR.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
NEW Peptide4 Night Recovery Cream-Oil [49647-Views]
The Power of Pro-Collagen [47400-Views]
Nailgrowth® Miracle Serum From Sally Hansen [37121-Views]
Make Room for Play and Celebration With IKEA During Dubai Design Week [36260-Views]
Time for Some AIGNER Love [35268-Views]
A Chat With Mr. David Benedek, the man behind BDK Perfumes. [31566-Views]
SOUQ ramps up operations ahead of White Friday Sale [30893-Views]
SOUQ Customers Enjoyed Biggest Regional Online Shopping Event in Record-Setting White Friday 2017 [26388-Views]
SUC signed MOU with Waldorf Astoria Ras Al Khaimah [25211-Views]
UAE National Day celebrated in Skyline Carnival 2017 [24752-Views]
LG bets high on Premium TV Market with industry leading OLED Technology [24407-Views]
Skyline Conducted Women of Substance: A Panel Discussion on Women Empowerment [23645-Views]
SUC conducted Tour Guide Training Program for SCTDA [23136-Views]
SUC Conducted the 10th CEO Lecture Series [22845-Views]
Dubai Wins Red Diamond Award for World's Greatest New Year's Celebration! [21103-Views]
Skyline Signed MoU with Jaipuria Institute Management [20102-Views]
Michael Kors Presents Spring 2018 Jewelry [19504-Views]
9th Skyline Inter-School Sports Festival [18762-Views]
The Penhaligon's Trade Routes Collection [16109-Views]
Malabar Gold & Diamonds makes historic gain Opens 11 showrooms in a day across 6 countries; Crossing... [11500-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories