SaudiArabiaPR.com, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
 
FMCG(Food Industry)
Filter PR by
  
Goody Saudi Arabia feeds UAE demand for packaged food through exclusive distributorship with GULFCO
Goody Saudi Arabia feeds UAE demand for packaged food through exclusive distributorship with GULFCO

Region’s leading packaged food company seeks portion of UAE’s AED16 billion FMCG sector

Dubai, UAE, April 2, 2016:  Goody, the region’s leading packaged food business from Saudi Arabia, has entered an exclusive partnership with GULFCO. The agreement will see the brand meet the UAE’s demand for quality packaged food. The SAR 1 billion-valued business is growing beyond the boarders of the Kingdom, with designs on bringing quality food products to the family tables of the UAE.

Goody was started by Ahmed Saied Basamah in 1969, with a vision to be a leader in the regional packaged food sector. He recognised a need to support women in their homes, driving good nutritious balance for Saudi families and sourcing the best quality foodstuffs from leading food producing countries around the world.

With an initial launch of its core ranges; pasta, tuna, peanut butter and canned corn, Goody will look to grow its UAE market share. The company has identified the country as the second most important economy in the Gulf Cooperation Council (GCC) at AED 16 billion; a 3% growth over last year for the FMCG sector.

“With one of the most dynamic food and beverage sectors in the region, entering the UAE now allows us to target both the domestic and trade arenas, providing quality packaged foods and diversity of choice to customers. Partnering with GULFCO allows us to facilitate a smooth entry, and provides us with access to the UAE’s leading retailers and traders, through their longstanding and committed relationships,” said Mr. Khalid Temairik, General Manager of Goody.

The UAE has the highest levels of urban development in the GCC, with access to the most modern trade channels. Goody insists on strong market research to understand the habits of consumers, and will leverage its partnership with GULFCO to fully immerse itself in the UAE market.

GULFCO (Gulf Trading & Refrigerating LLC) has been a leading distributor of FMCG (Fast Moving Consumer Goods) in the UAE since 1962, and its relationships with leading trade channels provides Goody with the best possible access to established retailers in the packaged food sector. Goody has an initial target of 400 plus stores in modern trade and 500 stores in traditional trade, with a growth potential to 11,000 stores across the country.

“Goody represents decades of trust and quality from the region that families and professionals have come to respect and trust. This partnership provides us with the opportunity to offer more choice to our customers, while giving consumers quality products, made in the region, and designed to cater to the modern way of life,” said Mr. Khaled Issa Chief Operating Officer at Juma Al Majid Group, the partner company of GULFCO.

Goody has identified the UAE as its first priority in growing the brand across the region, which also allows the brand to tap in to the country’s immense HORECA (Hotel/Restaurant/Café) business, which could represent up to 50% of Goody’s business in emirates.

Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 18647 times
PR Category : Food Industry
Posted on : Saturday, April 2, 2016  11:00:00 AM UAE local time (GMT+4)
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
An Amazing Collection for Ladies From Police [20824-Views]
212 VIP Extra Limited Edition [17667-Views]
Get closer- your makeup is invisible with Make Up For Ever's New Ultra HD Concealer [16744-Views]
Cole Haan Delivers True Performance Footwear With the Release of the Zerøgrand All-day Trainer [16662-Views]
A City by the Sea and the Desert: Diana Arno SS19 Collection [16638-Views]
Ralph Lauren offers the spring 2019 collection [13255-Views]
The RL50 Handbag: Introducing a New Icon [12776-Views]
Nissan Energy demonstration hits the spot [12640-Views]
Detox your scalp, detox your mind with new Head & Shoulders Charcoal [12226-Views]
SPRING 2019: MEET ‘CECE' [11874-Views]
Huawei Launches 5G Multi-mode Chipset and 5G CPE Pro [11226-Views]
Roberto Cavalli launches new Florence Amber [10603-Views]
Lenovo Offers Security Solutions in Global Smart City Race at Intersec 2019 [8630-Views]
Turkish Airlines introduces its new The LEGO® Movie 2 Inflight Safety Video, before moving its monum... [8598-Views]
Honor 10 Lite Packs Stylish Looks and Flagship Performances Into New Device [8405-Views]
The Fall 2019 Michael Kors Collection Runway Show [8220-Views]
Implementation Date Announced for Long-Term Residence Permits [7638-Views]
Record Number of Innovations at the ISH: GROHE is Shaping the Future of Water [7392-Views]
Saudi Plastic and Petrochemical Exhibition 2019 set to launch with government and private sector bac... [6306-Views]
IHG signs world's largest Crowne Plaza® in Makkah [6039-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories