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De'Longhi launches the new Multifry Multicooker Extra Chef – your must-have kitchen helper this Ramadan
De'Longhi launches the new Multifry Multicooker Extra Chef – your must-have kitchen helper this Ramadan

Create delicious iftar meals this Ramadan and all-year round, as recommended by Chef Osama El Sayed

Dubai, UAE, June 9, 2015: This Ramadan, De’Longhi and Chef Osama have joined forces to celebrate the launch of the new Multifry Multicooker Extra Chef. Merging the art of oil-free, healthy-fried cooking with a multi-functioning cooking appliance, the Extra Chef is the new innovative multicooker that meets every culinary need. A revolutionary cooking appliance, the Extra Chef brings new innovation into the kitchen and inside the world of home cooking, allowing food lovers the option of creating a variety of delicious recipes. From mouth-watering couscous and hearty lamb shank to succulently cooked roast chicken and tender beef shawarmas, the possibilities are endless. Healthy frying and cooking aren’t the only options with the Extra Chef – a range of baking recipes are also easily created, with pizzas, cakes and pies.

The Extra Chef is the ideal kitchen helper this Ramadan, with options of creating tasty, healthier iftar meals to share with family and friends. Chef Osama El Sayed shares his experience: “Spending time with family and close friends is an essential part of this holy month, and what better way to do this than over home-cooked meals. Planning and preparing iftar meals this Ramadan has never been easier with the new De’Longhi Multifry Multicooker Extra Chef. Whether you are creating simple dishes such as beef shawarma for the family, or more elaborate dishes and desserts such as chicken tagine, kabsa and Um Ali for friends, the Extra Chef makes your cooking experience easy and enjoyable.”

The technology behind the Multifry Multicooker Extra Chef’s adaptability and versatility lies in De’Longhi’s state-of-the-art Surround Heating System (SHS). This invested knowledge, exclusive to De’Longhi, delivers an exceptional cooking experience to households. The dual heating elements and fan work simultaneously to evenly distribute heat, while the automatic motion of the removable paddle gently mixes a vast combination of ingredients allowing home cooks to serve a variety of perfectly cooked meals in minutes.

Last year, De’Longhi introduced the Multifry Multicooker, its range of baseline models in the multicooker range. The Multifry Multicooker Extra Chef marks the launch of its high-end Multicooker, completing the full range available. The Extra Chef model provides equal upper and lower heating power, cooking as a real electric oven with a fan. It also features a digital cooking function control panel. And, for more recipe ideas and cooking suggestions, download the De’Longhi Recipe book from the mobile or iPad play store. Here, food lovers can browse a large variety of traditional and worldwide recipes, in both English and Arabic, featuring ingredients and cooking instructions to prepare the ideal meal. Simply download the app, follow the directions and the Extra Chef will do the rest!

Ashraf Khairallah, Marketing Director of De’Longhi Group MEIA, stated, “At De’Longhi we strive to create innovative products, coupled with Italian design and craftsmanship, that meet our consumers’ cooking needs. The Extra Chef is our most prestigious and top of the line multicooker, and we are pleased it has arrived right in time for Ramadan, to help busy food lovers plan and prepare for upcoming iftar meals. Its benefits are clear - in just a few short months, the Extra Chef has already become a favourite among our consumers, gaining significant market share in the region. We are sure it will entice even more customers to try new recipes and further enjoy their cooking experience.”

De’Longhi has long been trusted by customers to develop some of the world’s finest household appliances, dating as far back as the early 1970’s. Through its distinct design and product engineering, the brand has worked on producing specific features with its products, offering consumers around the world pioneering and practical solutions to meet all their household needs. The new Multifry Multicooker Extra Chef is no exception to De’Longhi’s range of leading cooking appliances, delivering the ability to fry without oil, grill, cook and bake – all in one innovative multicooker!

The De’Longhi Multifry Multicooker Extra Chef is now available across all leading electronic goods stores and hyper markets across key countries in the Middle East, at a base RRP of AED 899.

De’Longhi Multifry Multicooker Extra Chef Features:

SURROUND HEATING SYSTEM

SHS (Surround Heating System) delivers exceptional performance as it surrounds the food with heat to cook it evenly. The upper heating element and fan deliver uniform heat from the top, while the lower heating element delivers heat from the bottom, and the removable mixing paddle takes care of stirring the food automatically. SHS is an exclusive technology, developed by De’Longhi, to make the Extra Chef the most advanced, low-oil cooking appliance available.

UPPER HEATING ELEMENT + FAN

The combination of the 1400 W heating element and fan provide a centralized uniform distribution of heated air that permits to cook with convection and grill resulting in better and more rapid frying performances.

DOUBLE HEATING ELEMENT & FAN

The second heating element is a unique feature in low-oil fryers. Positioned under the bowl, it speeds up the cooking process and improves the quality of cooking for a greater selection of recipes.

INDEPENDENT LOWER HEATING ELEMENT

An exclusive feature of the Extra Chef, the lower heating element runs 800 W and can work independently from the upper one for the classic pan cooking.

THE AUTOMATIC PADDLE

The automatic motion of the paddle gently mixes food and permits cooking without any need to manually stir food. The exclusive design of the heating elements allows the use of the Extra Chef without the mixing paddle (static cooking), which allows for greater flexibility.

Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 53655 times
PR Category : Home, Furniture and Interiors
Posted on : Tuesday, June 9, 2015  5:30:00 PM UAE local time (GMT+4)
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