SaudiArabiaPR.com, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
 
Houseware Technology(Home, Furniture and Interiors)
Filter PR by
  
Electrolux appoints new GM for the region

Ian Banes steps in to the role of Electrolux General Manager for MEA with an eye on regional growth for the company.

Ian Banes has been appointed Electrolux General Manager for the Middle East, Africa and Turkey (MEA) region, based out of the Electrolux regional headquarters in Dubai. He takes over the role from his predecessor, Imran Mahmoud, as of 6th April 2015.

Ian has been with the Electrolux Group for 12 years in various Commercial and Product Development roles in both Asia and Europe. He has spent the last two years working in the Middle East as SVP for the Electrolux Home Comfort business; developing and bringing regionally focused innovations to the market. His main focus now will be on driving the growth strategy of Electrolux Group in MEA through the delivery of relevant product innovation and by differentiating the organization through both product and brand marketing activation.
 
The Electrolux brand is a recent introduction to the lower Gulf region, bringing with it the brand’s expertise in the creation of great tasting food through its built-in product offering. The brand has been receiving an enthusiastic response in the region with a product launch that was attended by nearly 300 trade customers in conjunction with Electrolux participation as headline sponsor of the region’s biggest premium food festival, Taste of Dubai. 

Electrolux has over 90 years of experience providing professional solutions to the world’s top restaurants and hotels. The company has been utilizing this expertise together with deep Middle Eastern consumer insight to bring relevant, new and differentiated products to the region. The company’s commitment to MEA is showcased through its regionally focused product launches and will be furthered renewed by the launch of the first Free Standing Cooking Platform in the region later this year. This is a product that will be produced at the new Electrolux factory within the region with specifications designed with the Middle Eastern consumer in mind.

In talking about his future plans, Ian states that; “Over the coming months we will be increasing our presence in KSA, with exciting new initiatives and product launches. We will continue to build on our consumer understanding and steer that knowledge and insight toward the development of new regionally relevant and consumer validated products.

Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 38860 times
PR Category : Home, Furniture and Interiors
Posted on : Wednesday, May 6, 2015  7:38:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of SaudiArabiaPR.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Cerruti 1881 MOLVENO timepiece and cufflinks [18762-Views]
NARSissist Wanted Eyeshadow Palette Get More Views [16281-Views]
NARSissist Wanted Cheek Palettes I & II Raise Your Profile [12944-Views]
The Trendiest Fall/Winter 2018 Accessories From Etoile ‘La Boutique' [10996-Views]
Joyalukkas adds a new destination for jewellery lovers in Al-Balad, Jeddah, KSA [9557-Views]
NARS Erdem SS19 Beauty Report [9250-Views]
Kindle Devices Now Available on SOUQ.com [8368-Views]
Diana Arno Expands Online Shopping to Middle East [7634-Views]
Huawei Consumer Business Group Announces 2018 H1 Business Results [7265-Views]
FOREO To Attend TFWA: the World's Largest Travel Retail Show [6060-Views]
Aseel Al-Hamad tells CNN: Nothing is impossible [5724-Views]
Thomson Reuters Hosts 10th Annual Compliance and Anti-Money Laundering Seminar in Saudi Arabia [5572-Views]
Summer time is family time for people in UAE and KSA [4526-Views]
Gulf Centre for Aviation Studies Hosts Royal Saudi Air Force [4010-Views]
Clean Air in Classrooms Improves Student Performance [3891-Views]
Trend Micro steps forward to help plug IT security skills gap in KSA [3423-Views]
WWE® Crown Jewel Set for November 2 in Saudi Arabia [2604-Views]
Restrictions on Employment of Foreign Nationals in Retail Sector Forthcoming [2595-Views]
Dubai Festival City Mall Celebrates KSA National Day with Special Imagine Show [2312-Views]
PIF Announces Fii 2018 Advisory Board [1853-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories