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Messe Frankfurt Middle East expands Automechanika brand into Saudi Arabia

Jeddah, Saudi Arabia: Automechanika, the leading international automotive trade show brand, has announced its expansion into Saudi Arabia, as it looks to boost direct access to one of the world’s most lucrative countries for the automotive aftermarket.

Automechanika Jeddah will take place from 26-28 January 2016 at the Jeddah Centre for Forums and Events, with its inaugural edition set to welcome more than 125 exhibitors from over 20 countries.

The three-day event is organised by Messe Frankfurt Middle East in partnership with Saudi-based Al-Harithy Company for Exhibitions (ACE), and is the 15th instalment of Automechanika globally.

Messe Frankfurt Middle East, the UAE-based subsidiary of Messe Frankfurt Group, is also the organiser of Automechanika Dubai, the wider Middle East and Africa’s largest automotive aftermarket trade exhibition.

Automechanika Jeddah will be Messe Frankfurt’s first trade show to take place in the Middle East region outside of the UAE, further emphasising the importance of Saudi Arabia’s automotive industry which, according to government sources, imported 1,006,248 cars, commercial vehicles, and trucks valued at US$20.9 billion in 2013.*

“With 7.1 million passenger vehicles on its roads, Saudi is poised to become the manufacturing hub of the Middle East’s automotive industry,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East.

“Demand for spare parts is also on the rise, valued at US$3.8 billion in 2013 and growing at 7.7 per cent annually over the next five years to reach US$5.5 billion by 2020.  Automechanika Jeddah presents an important new platform for the automotive aftermarket industry to tap into this exciting growth market.

“It also represents a major milestone for Messe Frankfurt Middle East, marking our first foray into another Middle East country outside of the UAE, adding to our portfolio of what is now nine trade exhibitions serving the Middle East and Africa region.”

Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH, said: “From a geostrategic perspective, the Gulf states are one of the Messe Frankfurt Group’s key markets.

“Saudi Arabia’s high purchasing power and the projected growth in the automotive and supplier sectors offer substantial potential for an international trade fair like Automechanika.”

“We are delighted to have the opportunity to join forces with ACE Exhibitions, which is the leading organiser in Saudi Arabia with over 500 successful events in the kingdom to its credit.”

Essam Mojalid, Deputy Chairman of ACE Group, added: “ACE Exhibitions’ extensive industry experience and knowledge of the Saudi Arabian market combined with the global recognition of the Automechanika brand means we can build a powerful synergy that will take the Kingdom’s booming automotive industry to a whole new level.

“Automechanika Jeddah will provide exhibitors with direct access to the new frontier of the Middle East’s automotive aftermarket, where thousands of key decision makers will source the latest products and innovations.

“By building valuable contacts and networking opportunities, exhibitors can also learn of the latest trends impacting the growth of Saudi’s auto aftermarket trade, which is unlike any other market in the world.” 

Automechanika Jeddah will focus on the five core product sections of Parts and Systems; Accessories and Tuning; Repair and Maintenance; Tyres and Batteries; and Service Station and Car Wash.

The dedicated event has received wide support from the regional and international automotive aftermarket, with 16 companies already on-board as launch partners, including Aqaseem Lubricant Factory,     Lorry Geniune Parts, Luthra Industrial Corporation, PAL Radiators & Oil Coolers, Steel Impex & Industries, Supra Rubber Industries, Universal Energy Storage, 3M Saudi Arabia, Abdul Zahir Basheer Automotive Trading, Al Muteena Group of Companies, Ample Auto Tech, Hardex Brakes, Mineral Circles Bearings, Martins Industries, Saudi German brake manufacturing and Kayan Businesses Trading.

Nicholas Brunet, Country Business Leader at 3M Industrial Business Group, Saudi Arabia, said: “3M is continuously building on our brand and partnering with Automechanika Jeddah 2016 will help us drive our message: ‘3M Science. Applied to life’.

“We are using our Laboratories across the world to create cutting edge products that will make our roads safer, our cars operating in prime condition, and our families and friends safe on our roads. Automechanika Jeddah is a great platform to continue to drive home our message.”

Automechanika Jeddah will deliver an unmatched platform for the world’s leading auto aftermarket suppliers and manufacturers to establish long-lasting business relationships with buyers and distributers from throughout Saudi Arabia. 

Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 12533 times
PR Category : Automobile
Posted on : Monday, March 23, 2015  4:16:00 PM UAE local time (GMT+4)
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