SaudiArabiaPR.com, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
 
Automobile & Motoring(Automobile)
Filter PR by
  
Nissan puts Saudi women behind the wheel with surprise instructors
Nissan puts Saudi women behind the wheel with surprise instructors

#SheDrives campaign offers an unforgettable driving experience

Dubai, United Arab Emirates (Feb. 6, 2018) –   Celebrating Saudi Arabia’s historic decision to grant women driver’s licenses, Nissan recently offered a group of young women the chance to get behind the wheel for the first time – with a surprise group of driving instructors.

The company today released an inspirational video about the initiative, part of its #SheDrives campaign, which encourages women to embrace the exciting prospect of becoming fully licensed drivers in 2018.

The women in the video say that while they’re delighted by the prospect, they face reluctance from some of their family members. To help them overcome this, Nissan invited aspiring female motorists to hone their driving skills and build confidence on a closed driving course, with a plot twist: Instead of professional instructors, the women were met by their respective husbands, fathers and brothers, who were their teachers for the day. 

“2018 is earmarked to be a pivotal moment in history for women in the kingdom,” said Bader Al Houssami, Chief Operating Officer at Nissan Saudi Arabia. “We wanted to launch a campaign that’s just as emotional as it’s innovative, which ultimately is at the heart of what we at Nissan strive to achieve. The #SheDrives campaign aims to motivate women all over Saudi Arabia with a clear message: When the time comes, the decision to drive will be entirely yours.”

Nissan Saudi Arabia invites viewers to share their reactions to the video and their messages of support by using the hashtag #SheDrives.

 

Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 12331 times
PR Category : Automobile
Posted on : Tuesday, February 6, 2018  4:28:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of SaudiArabiaPR.com.
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
NARSissist Wanted Eyeshadow Palette Get More Views [19610-Views]
NARS Erdem SS19 Beauty Report [18499-Views]
NARSissist Wanted Cheek Palettes I & II Raise Your Profile [17528-Views]
The FW18 Trend Report From Weill Paris [14821-Views]
Diana Arno Expands Online Shopping to Middle East [14313-Views]
The Trendiest Fall/Winter 2018 Accessories From Etoile ‘La Boutique' [13571-Views]
FOREO To Attend TFWA: the World's Largest Travel Retail Show [13251-Views]
Kindle Devices Now Available on SOUQ.com [9975-Views]
Climax Mascara Never Fake It [9967-Views]
Discover the Secret to Younger-looking, Radiant Skin [9766-Views]
Inaugural Beautyworld Saudi Arabia 2018 approaches full capacity ahead of October debut in Jeddah [9045-Views]
Dyson Reveals the Future of Clean Homes. [8786-Views]
Brow Contour Pro 4-in-1 defining & highlighting brow pencil [8397-Views]
Aseel Al-Hamad tells CNN: Nothing is impossible [7323-Views]
The World of Aigner Wunderkammer [6671-Views]
Registration open for the 4th MITEF Saudi Startup Competition [6170-Views]
WWE® Crown Jewel Set for November 2 in Saudi Arabia [5428-Views]
Clean Air in Classrooms Improves Student Performance [5408-Views]
Dubai Festival City Mall Celebrates KSA National Day with Special Imagine Show [5092-Views]
Halloween “Catwoman” mask using BROW products [4711-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories