SaudiArabiaPR.com, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
 
Jewellery & Watches(Lifestyle)
Filter PR by
  
Pasha de Cartier - ITW w/Ambassadors
Pasha de Cartier - ITW w/Ambassadors

For the Launch of Its New Pasha Watch, Cartier Unveils a New Campaign Highlighting a Community of Unique Personalities Who Are Changing the Codes of Success by Forging Exceptional and Diverse Paths of Creativity

 


September 24, 2020:  Cartier is launching a multimedia campaign fronted by five extraordinary talents, Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang. The campaign, to be disseminated across the world, marks the celebration of the launch of the new Pasha watch, a cult watch marked by its distinctive codes and extraordinary design. 


Since its creation in the 1980s, the Pasha watch has embodied a certain idea of success that is evident in its extroverted design, and graphic singularity. As edgy as ever, the new Pasha remains unique, yet in tune with new generations of creators, who owe their success to their differences, creativity, and multidisciplinary talents. 


Cartier’s new campaign recalls the unique ability of these creators to transcend preconceived ideas and forge new, exceptional paths towards achievement. The Maison entrusted the articulation of this vision to New York fashion photographer Craig Mc Dean, with images centered around the new Pasha ambassadors Rami Malek, Troye Sivan, Willow Smith, Maisie Williams and Jackson Wang. 


“We are thrilled to unveil this campaign and introduce these extraordinary talents to our diverse audiences around the world. Cartier is a pioneering house, in constant creative exploration and strongly committed to come up with innovative campaigns as well as collections that appeal to our diverse audiences.” declares Arnaud Carrez, Marketing and Communication Director at Cartier International. “The diffusion of this campaign enables us to share our values of universality and openness.  The contribution of our new Pasha ambassadors is a way for our Maison to celebrate this creative dialogue born more than 170 years ago.”


Beginning on September 4, the campaign will feature billboards in capitals of the world, as well as print advertising in major newspapers and fashion and lifestyle magazines. Furthermore, Cartier is unveiling a movie featuring these 5 exceptional talents who reveal a glimpse into their world inhabited by creativity, assertiveness and versatility, as well as 5 short movies, each dedicated to one of the talents. 

Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 12401 times
PR Category : Lifestyle
Posted on : Thursday, September 24, 2020  1:19:00 PM UAE local time (GMT+4)
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Pasha de Cartier' [29130-Views]
Parmigiani Fleurier Tonda 1950 Tourbillon' [24957-Views]
Parmigiani Fleurier Launches New Tonda Reine De Mai [17171-Views]
HALM and Kristina Fidelskaya Collaborate On a Limited-Edition Bag Collection [15588-Views]
Pandora Icons Collection [15080-Views]
Parmigiani Fleurier's New Tondagraph GT Rose Gold Blue [14846-Views]
Pandora Voices and the Muses Memorable Firsts [13862-Views]
Hijri Perpetual Calendar Platinum [13723-Views]
Tripod MB&F + L'EPEE 1839 [13419-Views]
Flexibility in Visa Rules, Enhanced Health Precautions for Students Travelling to the UK for New Ac... [12899-Views]
AIGNER says Hello to September in style! [12382-Views]
Pasha de Cartier - ITW w/Ambassadors [12263-Views]
HONOR Confirms IFA 2020 Attendance [10824-Views]
Versus Versace Republique - VSP1V0519 [10795-Views]
Hublot Becomes the Premier League's Official Timekeeper [9746-Views]
WTTC Launches New Report on the Future of Travel & Tourism in a Post-COVID World [8770-Views]
Purificacion Garcia's Lovely Flag Colors Collection Offers the Perfect Looks to Celebrate Ksa Nation... [8733-Views]
My Review Of Laser Treatment And Spider Veins [7847-Views]
Pandora Launches New AR Filters Inspired by the Star Wars™ X Pandora Collection [7298-Views]
Tonda: Watches to Celebrate Every Woman's Wrist [7204-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories