SaudiArabiaPR.com, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
 
Apparels, Shoes and Eyewear(Fashion)
Filter PR by
  
Marchon Eyewear, INC. And Victoria Beckham LTD. Sign Exclusive Global Licensing Agreement for Eyewear
Marchon Eyewear, INC. And Victoria Beckham LTD. Sign Exclusive Global Licensing Agreement for Eyewear

NEW YORK, NY & LONDON, UK, NOVEMBER 20, 2018Marchon Eyewear, Inc. and Victoria Beckham Ltd., announced today that they have entered into an exclusive, long-term global licensing agreement for sun and optical eyewear. 

New collections developed under the licensing agreement will roll-out globally beginning Fall 2019. The collections will be developed in Italy and will continue to embody Victoria Beckham’s intuitive and refined aesthetic, taking cues from the brand’s distinctively modern ready-to-wear and accessory offerings and sophisticated femininity. 

Said Paolo Riva, CEO of Victoria Beckham Ltd., “This new partnership with Marchon comes at an exciting time for the business, as we work towards reaching our global potential and expanding the brand following a series of strategic partnerships and appointments since our new shareholders NEO Investment Partners joined the business at the end of last year. Eyewear is synonymous with our founder and this license will allow us to scale our presence in the eyewear retail market and capitalize on Marchon’s technical innovation, expertise in product development and global distribution network, whilst continuing to offer our customers a product that they can feel empowered in, and excited by. Marchon is an industry leader working with such dynamic, iconic brands, so we are delighted to announce this partnership with them.”

'Victoria Beckham has done a remarkable job of building a true luxury brand with a confident identity and authentic point of view, and our organization is immensely proud to be collaborating with Victoria and her team,” said Nicola Zotta, President and CEO of Marchon Eyewear, Inc. “We believe that the Victoria Beckham brand is on the rise and quickly becoming one of the most influential in the industry. We are committed to the success of this partnership and look forward to producing eyewear that characterizes the brand’s trend-forward designs and contributing to the brand’s continued global growth.”

The new line is planned to be sold globally in select department stores, specialty stores, and premium sun and optical retailers, as well as in Victoria Beckham retail locations and online.

Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 18540 times
PR Category : Fashion
Posted on : Wednesday, November 28, 2018  10:33:00 AM UAE local time (GMT+4)
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Get closer- your makeup is invisible with Make Up For Ever's New Ultra HD Concealer [20816-Views]
Detox your scalp, detox your mind with new Head & Shoulders Charcoal [17273-Views]
The RL50 Handbag: Introducing a New Icon [16482-Views]
Roberto Cavalli launches new Florence Amber [14616-Views]
Italian Wonder D1 Milano Announces New Releases at Baselworld 2019 [10877-Views]
THE RECIPE for healthy skin [10824-Views]
Esposa Prive - Viktor&Rolf Mariage - Spring/Summer 2019 [9848-Views]
Record Number of Innovations at the ISH: GROHE is Shaping the Future of Water [9824-Views]
NEW OLAY WHIPS: Powerful Skincare, NOW Light as Air [9754-Views]
Cerruti 1881 [9036-Views]
The World of Aigner [8093-Views]
GROHE Shapes the Future of Water with a record number of innovations at ISH 2019 [7769-Views]
The RL50 Handbag: Introducing a New Icon [7400-Views]
Chaumet Launches The Bolero Watch [7134-Views]
Spring Collection 2019 - Versus Mouffetard [7081-Views]
OPPO confirms 10x Hybrid Zoom tech to launch in Middle East [7031-Views]
Michael Kors Watches | Summer 2019 [7015-Views]
Dabur Amla Kids – Natural nourishment for your child's hair [6978-Views]
Saint Honore Paris [6650-Views]
SOUQ's ‘Everything For You Sale' is Back, Offering Savings Of Up To 70% [6626-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories